Linktree vs PayPal:Which is searched more?
In September 2026, PayPal had more branded searches than Linktree among alternative brands worldwide. PayPal was estimated to have 20.5M branded searches compared to Linktree’s 1.8M, and held an 84.4% Share of Search versus Linktree’s 7.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Linktree or PayPal?
Compare the alternative brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for PayPal, Linktree. The figures are in the table below the chart.
View monthly share of search table
| Month | PayPal | Linktree | Turo | Ruggable | Jackery |
|---|---|---|---|---|---|
| Oct 2025 | 85.6% | 7.7% | 3.4% | 2.4% | 0.84% |
| Nov 2025 | 86.7% | 6.4% | 2.9% | 2.9% | 1.2% |
| Dec 2025 | 87.4% | 6.5% | 2.9% | 2.5% | 0.83% |
| Jan 2026 | 85% | 7.7% | 3.4% | 2.4% | 1.5% |
| Feb 2026 | 85% | 7.7% | 4.1% | 2.3% | 0.8% |
| Mar 2026 | 82.5% | 9.1% | 4.9% | 2.2% | 1.2% |
| Apr 2026 | 83.9% | 7.6% | 5% | 2.3% | 1.2% |
| May 2026 | 83.8% | 7.6% | 5% | 2.4% | 1.2% |
| Jun 2026 | 83.5% | 7.6% | 5% | 2.4% | 1.5% |
| Jul 2026 | 83.6% | 7.6% | 5% | 2.4% | 1.4% |
| Aug 2026 | 83.7% | 7.6% | 5% | 2.3% | 1.4% |
| Sep 2026 | 84.4% | 7.6% | 4.1% | 2.3% | 1.6% |
How has the Linktree and PayPal comparison changed over the last 12 months?
3 findings
- PayPal was ahead of Linktree in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Linktree’s estimated Share of Search among alternative brands worldwide moved from 7.7% to 7.6%, and its estimated monthly branded searches moved from 2.3M to 1.8M.
- Across the 12 months ending September 2026, PayPal’s estimated Share of Search among alternative brands worldwide moved from 85.6% to 84.4%, and its estimated monthly branded searches moved from 25M to 20.5M.
How did search popularity change for alternative brands worldwide in September 2026?
2 changes
In September 2026, PayPal gained estimated Share of Search among alternative brands worldwide, from 83.7% to 84.4%.
Estimated monthly branded searches for Linktree worldwide fell 18.2% over 12 measured months, from 2.3M to 1.8M in September 2026.
Other head-to-heads among alternative brands
How each brand is measured
Brandwave collects information about searches that people make online using Linktree’s and PayPal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Linktree
10 branded search terms
- create a linktree
- link tree
- linktr ee
- linktr.ee
- Linktree
- linktree app
- linktree for instagram
- linktree for tiktok
- linktree instagram
- linktree pro
PayPal
13 branded search terms
- paypal
- paypal business
- paypal business app
- paypal business charges
- paypal business cost
- paypal business fees
- paypal checkout
- paypal express checkout
- paypal for company
- paypal merchant
- paypal merchant services
- paypal payment processing
- paypal payments
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.