Leonisa vs Maidenform:Which is more popular?
In September 2026, Leonisa had more branded searches than Maidenform among shapewear brands worldwide. Leonisa had about 6,300 branded searches, while Maidenform had 5,400. Leonisa made up 1.8% of all shapewear brand searches we track, and Maidenform accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about shapewear brands, Maidenform appeared in one of the five answers and Leonisa in none.
Who do people search for more?
Leonisa, about 17% more searches than Maidenform
Who does AI mention more?
Maidenform, mentioned in 1 of 5 answers, Leonisa in 0
Follow Leonisa vs Maidenform and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top shapewear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Maidenform was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Leonisa did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
SKIMS1st
Spanx2nd
Honeylove3rd
Shapermint4th
Yitty5th- Maidenform6th
- Leonisa–
Squeem–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Shapermint5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- SKIMS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Spanx5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Honeylove4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yitty1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Maidenform1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Leonisa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Squeem0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about shapewear brands
5 answers
Asked ChatGPT
“Which shapewear brand should I buy?”
Asked ChatGPT
“What are the best shapewear brands?”
Asked ChatGPT
“What's the best shapewear brand for wearing under a dress?”
Searched Google, AI Overview
“shapewear”
Searched Google, AI Overview
“best shapewear”
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Leonisa or Maidenform more popular in search?
This chart shows how often people search Google for Leonisa and Maidenform by name. Each line represents a brand's share of searches for all eight shapewear brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Leonisa, Maidenform. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shapermint | Honeylove | SKIMS | Yitty | Spanx | Leonisa | Maidenform | Squeem |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.6% | 20.1% | 13.4% | 9% | 9.5% | 1.2% | 1.8% | 0.36% |
| Nov 2025 | 45.9% | 25.1% | 11.3% | 7.6% | 7.2% | 1.4% | 1.2% | 0.3% |
| Dec 2025 | 49.8% | 22.4% | 10% | 8.2% | 6.4% | 1.5% | 1.3% | 0.32% |
| Jan 2026 | 54.3% | 20% | 8.9% | 7.3% | 6.8% | 1.2% | 1.2% | 0.29% |
| Feb 2026 | 50.9% | 22.9% | 10.3% | 6.9% | 6.4% | 1.3% | 1.1% | 0.33% |
| Mar 2026 | 51.7% | 23.1% | 10.4% | 5.7% | 6.5% | 1.2% | 1.1% | 0.27% |
| Apr 2026 | 56.6% | 20.7% | 9.3% | 5.1% | 5.8% | 1.1% | 1.2% | 0.24% |
| May 2026 | 52.2% | 23.4% | 10.5% | 4.7% | 6.7% | 1.2% | 1.1% | 0.23% |
| Jun 2026 | 45.2% | 24.8% | 11.1% | 6.1% | 9.8% | 1.2% | 1.5% | 0.29% |
| Jul 2026 | 47.1% | 21.2% | 14.2% | 5.2% | 8.6% | 1.5% | 1.9% | 0.23% |
| Aug 2026 | 45.3% | 24.8% | 13.6% | 5% | 8.1% | 1.4% | 1.5% | 0.29% |
| Sep 2026 | 46.1% | 25.3% | 13.8% | 6.2% | 5.1% | 1.8% | 1.5% | 0.28% |
Leonisa and Maidenform sell other things too, so only their searches that name this product count here, like “leonisa fajas”.
How has the Leonisa and Maidenform comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending September 2026: Leonisa took it in November 2025, Maidenform took it in April 2026, Leonisa took it in May 2026, Maidenform took it in June 2026, Leonisa took it in September 2026.
- Across the 12 months ending September 2026, Leonisa’s share of searches among shapewear brands worldwide moved from 1.2% to 1.8%, and its estimated monthly branded searches moved from 5.3K to 6.3K.
- Across the 12 months ending September 2026, Maidenform’s share of searches among shapewear brands worldwide moved from 1.8% to 1.5%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
How did search popularity change for shapewear brands worldwide in September 2026?
2 changes
In September 2026, Leonisa rose from 7th to 6th among shapewear brands worldwide.
In September 2026, Maidenform fell from 6th to 7th among shapewear brands worldwide.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Leonisa’s and Maidenform’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Leonisa
2 branded search terms
- leonisa fajas
- leonisa shapewear
Maidenform
1 branded search term
- maidenform shapewear
Other head-to-heads among shapewear brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.