KONG vs LiteLLM:Which is more popular by branded search?
In August 2026, LiteLLM had more branded searches than KONG among AI gateway platforms worldwide. LiteLLM was estimated to have 135K branded searches compared to KONG’s 4.4K, and held a 3% Share of Search versus KONG’s 0.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, KONG or LiteLLM?
Compare the gateways teams route model calls through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for LiteLLM, KONG. The figures are in the table below the chart.
View monthly share of search table
| Month | Cloudflare | LiteLLM | Portkey | Helicone | KONG |
|---|---|---|---|---|---|
| Oct 2025 | 96.7% | 2.1% | 0.62% | 0.23% | 0.34% |
| Nov 2025 | 99.1% | 0.64% | 0.16% | 0.06% | 0.06% |
| Dec 2025 | 97.9% | 1.4% | 0.35% | 0.16% | 0.13% |
| Jan 2026 | 96.4% | 2.5% | 0.62% | 0.28% | 0.18% |
| Feb 2026 | 95.9% | 3.1% | 0.61% | 0.27% | 0.18% |
| Mar 2026 | 89.4% | 9.4% | 0.69% | 0.31% | 0.21% |
| Apr 2026 | 94.4% | 4.5% | 0.73% | 0.27% | 0.15% |
| May 2026 | 95.1% | 3.6% | 0.89% | 0.22% | 0.12% |
| Jun 2026 | 95.3% | 3.6% | 0.73% | 0.18% | 0.15% |
| Jul 2026 | 95.4% | 3.7% | 0.6% | 0.15% | 0.15% |
| Aug 2026 | 96.2% | 3% | 0.5% | 0.12% | 0.1% |
| Sep 2026 | — | — | — | — | — |
How has the KONG and LiteLLM comparison changed over the last 12 months?
3 findings
- LiteLLM was ahead of KONG in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, KONG’s estimated Share of Search among AI gateway platforms worldwide moved from 0.34% to 0.1%, and its estimated monthly branded searches moved from 8.1K to 4.4K.
- Across the 11 months ending August 2026, LiteLLM’s estimated Share of Search among AI gateway platforms worldwide moved from 2.1% to 3%, and its estimated monthly branded searches moved from 49.5K to 135K.
How did search popularity change for AI gateway platforms worldwide in August 2026?
2 changes
In August 2026, LiteLLM lost estimated Share of Search among AI gateway platforms worldwide, from 3.7% to 3%.
Estimated monthly branded searches for KONG worldwide fell 45.7% over 11 measured months, from 8.1K to 4.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using KONG’s and LiteLLM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.