Kmart NZ vs Pop Mart:Which is searched more?
In September 2026, Kmart NZ had more branded searches than Pop Mart among toy retailers worldwide. Kmart NZ was estimated to have 5.2M branded searches compared to Pop Mart’s 1.8M, and held a 67.7% Share of Search versus Pop Mart’s 23.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kmart NZ or Pop Mart?
Compare the stores people buy toys and games from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kmart NZ, Pop Mart. The figures are in the table below the chart.
View monthly share of search table
| Month | Kmart NZ | Pop Mart | Animal Kingdoms |
|---|---|---|---|
| Oct 2025 | 60.9% | 32.6% | 6.6% |
| Nov 2025 | 61% | 32.5% | 6.5% |
| Dec 2025 | 65.5% | 28.7% | 5.8% |
| Jan 2026 | 67.1% | 24.1% | 8.8% |
| Feb 2026 | 55.7% | 19.9% | 24.4% |
| Mar 2026 | 58.4% | 20.8% | 20.8% |
| Apr 2026 | 62.7% | 22.3% | 15% |
| May 2026 | 69% | 20.1% | 11% |
| Jun 2026 | 66.4% | 23.2% | 10.4% |
| Jul 2026 | 70.4% | 20.4% | 9.2% |
| Aug 2026 | 70.6% | 20.3% | 9.1% |
| Sep 2026 | 67.7% | 23.6% | 8.7% |
How has the Kmart NZ and Pop Mart comparison changed over the last 12 months?
3 findings
- Kmart NZ was ahead of Pop Mart in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kmart NZ’s estimated Share of Search among toy retailers worldwide moved from 60.9% to 67.7%, and its estimated monthly branded searches moved from 7.6M to 5.2M.
- Across the 12 months ending September 2026, Pop Mart’s estimated Share of Search among toy retailers worldwide moved from 32.6% to 23.6%, and its estimated monthly branded searches moved from 4.1M to 1.8M.
How did search popularity change for toy retailers worldwide in September 2026?
2 changes
In September 2026, Pop Mart gained estimated Share of Search among toy retailers worldwide, from 20.3% to 23.6%.
In September 2026, Kmart NZ lost estimated Share of Search among toy retailers worldwide, from 70.6% to 67.7%.
Other head-to-heads among toy retailers
How each brand is measured
Brandwave collects information about searches that people make online using Kmart NZ’s and Pop Mart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.