How popular isPop Mart in search?
In September 2026, there were an estimated 1.8M branded searches for Pop Mart worldwide which is down 55.3% over the last 12 months. Pop Mart holds 23.6% estimated Share of Search among toy retailers worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Kmart NZ67.7%
Pop Mart23.6%
Animal Kingdoms8.7%
Follow Pop Mart and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which toy retailers compete with Pop Mart?
Share of Search by month for Kmart NZ, Pop Mart, Animal Kingdoms. The figures are in the table below the chart.
View monthly share of search table
| Month | Kmart NZ | Pop Mart | Animal Kingdoms |
|---|---|---|---|
| Oct 2025 | 60.9% | 32.6% | 6.6% |
| Nov 2025 | 61% | 32.5% | 6.5% |
| Dec 2025 | 65.5% | 28.7% | 5.8% |
| Jan 2026 | 67.1% | 24.1% | 8.8% |
| Feb 2026 | 55.7% | 19.9% | 24.4% |
| Mar 2026 | 58.4% | 20.8% | 20.8% |
| Apr 2026 | 62.7% | 22.3% | 15% |
| May 2026 | 69% | 20.1% | 11% |
| Jun 2026 | 66.4% | 23.2% | 10.4% |
| Jul 2026 | 70.4% | 20.4% | 9.2% |
| Aug 2026 | 70.6% | 20.3% | 9.1% |
| Sep 2026 | 67.7% | 23.6% | 8.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.7% | 5.2M | -17.6% | -2.9 points | |
| 2, held 2nd | 23.6% | 1.8M | 0% | +3.3 points | |
| 3, held 3rd | 8.7% | 673K | -18.2% | -0.4 points |
Compare search popularity between Pop Mart and its closest rivals
Every comparison with Pop Mart
2 comparisons
How has branded search demand for Pop Mart changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Pop Mart worldwide fell from 4.1M to 1.8M.
- Across the 12 months ending September 2026, Pop Mart’s estimated Share of Search among toy retailers worldwide decreased from 32.6% to 23.6%.
- Across the 12 months ending September 2026, Pop Mart’s estimated Share of Search among toy retailers worldwide peaked at 32.6% in October 2025 and was lowest at 19.9% in February 2026.
How did search popularity change for toy retailers worldwide in September 2026?
3 changes
In September 2026, Pop Mart gained estimated Share of Search among toy retailers worldwide, from 20.3% to 23.6%.
In September 2026, Kmart NZ lost estimated Share of Search among toy retailers worldwide, from 70.6% to 67.7%.
Animal Kingdoms’ estimated Share of Search among toy retailers worldwide has lost ground for 3 months in a row, from 10.4% to 8.7% in September 2026.
How is Pop Mart measured?
Brandwave collects information about searches that people make online using Pop Mart’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- pop mart
Do you work for Pop Mart? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Pop Mart your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.