How popular isAnimal Kingdoms in search?
In September 2026, there were an estimated 673K branded searches for Animal Kingdoms worldwide which is down 18.2% over the last 12 months. Animal Kingdoms holds 8.7% estimated Share of Search among toy retailers worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which toy retailers compete with Animal Kingdoms?
Share of Search by month for Kmart NZ, Pop Mart, Animal Kingdoms. The figures are in the table below the chart.
View monthly share of search table
| Month | Kmart NZ | Pop Mart | Animal Kingdoms |
|---|---|---|---|
| Oct 2025 | 60.9% | 32.6% | 6.6% |
| Nov 2025 | 61% | 32.5% | 6.5% |
| Dec 2025 | 65.5% | 28.7% | 5.8% |
| Jan 2026 | 67.1% | 24.1% | 8.8% |
| Feb 2026 | 55.7% | 19.9% | 24.4% |
| Mar 2026 | 58.4% | 20.8% | 20.8% |
| Apr 2026 | 62.7% | 22.3% | 15% |
| May 2026 | 69% | 20.1% | 11% |
| Jun 2026 | 66.4% | 23.2% | 10.4% |
| Jul 2026 | 70.4% | 20.4% | 9.2% |
| Aug 2026 | 70.6% | 20.3% | 9.1% |
| Sep 2026 | 67.7% | 23.6% | 8.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.7% | 5.2M | -17.6% | -2.9 points | |
| 2, held 2nd | 23.6% | 1.8M | 0% | +3.3 points | |
| 3, held 3rd | 8.7% | 673K | -18.2% | -0.4 points |
Compare search popularity between Animal Kingdoms and its closest rivals
Every comparison with Animal Kingdoms
2 comparisons
How has branded search demand for Animal Kingdoms changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Animal Kingdoms worldwide fell from 823K to 673K.
- Across the 12 months ending September 2026, Animal Kingdoms’ estimated Share of Search among toy retailers worldwide increased from 6.6% to 8.7%.
- Across the 12 months ending September 2026, Animal Kingdoms’ estimated Share of Search among toy retailers worldwide peaked at 24.4% in February 2026 and was lowest at 5.8% in December 2025.
How did search popularity change for toy retailers worldwide in September 2026?
3 changes
In September 2026, Pop Mart gained estimated Share of Search among toy retailers worldwide, from 20.3% to 23.6%.
In September 2026, Kmart NZ lost estimated Share of Search among toy retailers worldwide, from 70.6% to 67.7%.
Animal Kingdoms’ estimated Share of Search among toy retailers worldwide has lost ground for 3 months in a row, from 10.4% to 8.7% in September 2026.
How is Animal Kingdoms measured?
Brandwave collects information about searches that people make online using Animal Kingdoms’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- animal kingdoms
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Is Animal Kingdoms your brand?
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