Animal Kingdoms vs Pop Mart:Which is searched more?
In September 2026, Pop Mart had more branded searches than Animal Kingdoms among toy retailers worldwide. Pop Mart was estimated to have 1.8M branded searches compared to Animal Kingdoms’ 673K, and held a 23.6% Share of Search versus Animal Kingdoms’ 8.7%. These are worldwide searches for English-language branded terms.
Follow Animal Kingdoms vs Pop Mart and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Animal Kingdoms or Pop Mart?
Compare the stores people buy toys and games from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pop Mart, Animal Kingdoms. The figures are in the table below the chart.
View monthly share of search table
| Month | Kmart NZ | Pop Mart | Animal Kingdoms |
|---|---|---|---|
| Oct 2025 | 60.9% | 32.6% | 6.6% |
| Nov 2025 | 61% | 32.5% | 6.5% |
| Dec 2025 | 65.5% | 28.7% | 5.8% |
| Jan 2026 | 67.1% | 24.1% | 8.8% |
| Feb 2026 | 55.7% | 19.9% | 24.4% |
| Mar 2026 | 58.4% | 20.8% | 20.8% |
| Apr 2026 | 62.7% | 22.3% | 15% |
| May 2026 | 69% | 20.1% | 11% |
| Jun 2026 | 66.4% | 23.2% | 10.4% |
| Jul 2026 | 70.4% | 20.4% | 9.2% |
| Aug 2026 | 70.6% | 20.3% | 9.1% |
| Sep 2026 | 67.7% | 23.6% | 8.7% |
How has the Animal Kingdoms and Pop Mart comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Animal Kingdoms took it in February 2026, Pop Mart took it in April 2026.
- Across the 12 months ending September 2026, Animal Kingdoms’ estimated Share of Search among toy retailers worldwide moved from 6.6% to 8.7%, and its estimated monthly branded searches moved from 823K to 673K.
- Across the 12 months ending September 2026, Pop Mart’s estimated Share of Search among toy retailers worldwide moved from 32.6% to 23.6%, and its estimated monthly branded searches moved from 4.1M to 1.8M.
How did search popularity change for toy retailers worldwide in September 2026?
2 changes
In September 2026, Pop Mart gained estimated Share of Search among toy retailers worldwide, from 20.3% to 23.6%.
Animal Kingdoms’ estimated Share of Search among toy retailers worldwide has lost ground for 3 months in a row, from 10.4% to 8.7% in September 2026.
Other head-to-heads among toy retailers
How each brand is measured
Brandwave collects information about searches that people make online using Animal Kingdoms’ and Pop Mart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Animal Kingdoms
1 branded search term
- animal kingdoms
Pop Mart
1 branded search term
- pop mart
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.