Brandwave

Kinetic vs Tacx:Which is more popular by branded search?

In August 2026, Tacx had more branded searches than Kinetic among bike trainers worldwide. Tacx was estimated to have 31.9K branded searches compared to Kinetic’s 1.9K, and held a 5.5% Share of Search versus Kinetic’s 0.33%. These are worldwide searches for English-language branded terms.

Share of Search among bike trainers worldwide in August 2026Which is more popular in search, Kinetic or Tacx?
Kinetic0.33%1.9K searches
vs
Tacx5.5%31.9K searches

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Which is more popular in search, Kinetic or Tacx?

Compare the bike trainers people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Kinetic and Tacx among bike trainers worldwide, by month

Share of Search by month for Tacx, Kinetic. The figures are in the table below the chart.

View monthly share of search table
MonthZwiftWahooSarisTacxEliteKinetic
Oct 202569.3%12.9%6.1%8.3%3.1%0.36%
Nov 202571.4%12.9%5.2%7.5%2.6%0.38%
Dec 202570.4%13.4%6.4%7.2%2.3%0.37%
Jan 202673.1%11.7%5.6%6.7%2.5%0.41%
Feb 202672.2%11.9%6.8%6.3%2.4%0.4%
Mar 202669.1%13.1%9.5%5.8%2.1%0.46%
Apr 202660.7%15.3%15.5%6.1%1.9%0.4%
May 202663.6%15.7%13%5.3%2%0.41%
Jun 202662.4%16.2%12.7%6.3%2%0.49%
Jul 202664.5%15.3%12.6%5.3%1.9%0.4%
Aug 202666.9%14.9%10.4%5.5%2.1%0.33%
Sep 2026——————

How has the Kinetic and Tacx comparison changed over the last 12 months?

  • Tacx was ahead of Kinetic in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Kinetic’s estimated Share of Search among bike trainers worldwide moved from 0.36% to 0.33%, and its estimated monthly branded searches moved from 2.9K to 1.9K.
  • Across the 11 months ending August 2026, Tacx’s estimated Share of Search among bike trainers worldwide moved from 8.3% to 5.5%, and its estimated monthly branded searches moved from 67.2K to 31.9K.

How did search popularity change for bike trainers worldwide in August 2026?

  1. Estimated monthly branded searches for Tacx worldwide fell 52.5% over 11 measured months, from 67.2K to 31.9K in August 2026.

  2. Estimated monthly branded searches for Kinetic worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Kinetic’s and Tacx’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kinetic

1 branded search term

  • kinetic trainer

Tacx

4 branded search terms

  • cycling trainer tacx
  • tacx
  • tacx flux
  • tacx neo

How the Brand Demand Index is measured

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