How popular isTacx in search?
In August 2026, there were an estimated 31.9K branded searches for Tacx worldwide which is down 52.5% over the last 11 months. Tacx holds 6% estimated Share of Search among indoor cycling trainer brands worldwide and is ranked 3rd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which indoor cycling trainer brands compete with Tacx?
Share of Search by month for Zwift, Wahoo, Tacx, Elite. The figures are in the table below the chart.
View monthly share of search table
| Month | Zwift | Wahoo | Tacx | Elite | JetBlack |
|---|---|---|---|---|---|
| Oct 2025 | 71.8% | 13.4% | 8.6% | 3.2% | 3% |
| Nov 2025 | 73.3% | 13.3% | 7.7% | 2.7% | 3.1% |
| Dec 2025 | 73.9% | 14% | 7.5% | 2.5% | 2.1% |
| Jan 2026 | 76.3% | 12.3% | 6.9% | 2.6% | 1.9% |
| Feb 2026 | 76.6% | 12.6% | 6.7% | 2.5% | 1.6% |
| Mar 2026 | 75.5% | 14.3% | 6.4% | 2.3% | 1.5% |
| Apr 2026 | 71.2% | 17.9% | 7.1% | 2.3% | 1.5% |
| May 2026 | 72.4% | 17.8% | 6.1% | 2.2% | 1.5% |
| Jun 2026 | 70.6% | 18.3% | 7.1% | 2.2% | 1.7% |
| Jul 2026 | 72.9% | 17.3% | 5.9% | 2.2% | 1.7% |
| Aug 2026 | 73.6% | 16.4% | 6% | 2.3% | 1.7% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.6% | 389K | +26% | +0.8 points | |
| 2, held 2nd | 16.4% | 86.4K | +17.7% | -1 points | |
| 3, held 3rd | 6% | 31.9K | +26.6% | +0.1 points | |
| 4, held 4th | 2.3% | 12K | +30% | +0.1 points | |
| 5, held 5th | 1.7% | 8.8K | +22.6% | 0 points |
1.
Zwift73.6%
held 1st · 389K estimated branded searches · +26% vs prior month · +0.8 points
2.
Wahoo16.4%
held 2nd · 86.4K estimated branded searches · +17.7% vs prior month · -1 points
3.
Tacx6%
held 3rd · 31.9K estimated branded searches · +26.6% vs prior month · +0.1 points
4.
Elite2.3%
held 4th · 12K estimated branded searches · +30% vs prior month · +0.1 points
5.
JetBlack
1.7%
held 5th · 8.8K estimated branded searches · +22.6% vs prior month · 0 points
Compare search popularity between Tacx and its closest rivals
How has branded search demand for Tacx changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Tacx worldwide fell from 67.2K to 31.9K.
- Across the 11 months ending August 2026, Tacx’s estimated Share of Search among indoor cycling trainer brands worldwide decreased from 8.6% to 6%.
- Across the 11 months ending August 2026, Tacx’s estimated Share of Search among indoor cycling trainer brands worldwide peaked at 8.6% in October 2025 and was lowest at 5.9% in July 2026.
How did search popularity change for indoor cycling trainer brands worldwide in August 2026?
5 changes
In August 2026, Zwift gained estimated Share of Search among indoor cycling trainer brands worldwide, from 72.9% to 73.6%.
In August 2026, Wahoo lost estimated Share of Search among indoor cycling trainer brands worldwide, from 17.3% to 16.4%.
Estimated monthly branded searches for JetBlack worldwide fell 62% over 11 measured months, from 23.2K to 8.8K in August 2026.
Estimated monthly branded searches for Tacx worldwide fell 52.5% over 11 measured months, from 67.2K to 31.9K in August 2026.
Estimated monthly branded searches for Elite worldwide fell 52.3% over 11 measured months, from 25.1K to 12K in August 2026.
How is Tacx measured?
Brandwave collects information about searches that people make online using Tacx’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- cycling trainer tacx
- tacx
- tacx flux
- tacx neo
Who owns Tacx?
Tacx is owned by Garmin. Brandwave also tracks Garmin, owned by the same company, worldwide.
Do you work for Tacx? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Tacx your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.