Keen Decision Systems vs Recast:Which is more popular by branded search?
In August 2026, Keen Decision Systems had more branded searches than Recast among marketing mix modeling platforms worldwide. Keen Decision Systems was estimated to have 350 branded searches compared to Recast’s 240, and held an 18.4% Share of Search versus Recast’s 12.6%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Keen Decision Systems or Recast?
Compare platforms that model the contribution of marketing channels and support budget allocation decisions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Keen Decision Systems, Recast. The figures are in the table below the chart.
View monthly share of search table
| Month | Sellforte | Measured | Keen Decision Systems | Recast | Paramark |
|---|---|---|---|---|---|
| Oct 2025 | 39.9% | 21.1% | 22.9% | 15.2% | 0.9% |
| Nov 2025 | 44.1% | 19.6% | 20.6% | 15.2% | 0.49% |
| Dec 2025 | 40.9% | 18.8% | 18.8% | 20.4% | 1.1% |
| Jan 2026 | 47% | 19.4% | 15.7% | 17.1% | 0.92% |
| Feb 2026 | 43.2% | 21.6% | 19.2% | 15% | 0.94% |
| Mar 2026 | 39.1% | 23.2% | 21.5% | 15.5% | 0.86% |
| Apr 2026 | 42.3% | 21.6% | 23.9% | 11.3% | 0.94% |
| May 2026 | 45.5% | 17.7% | 20.7% | 15.2% | 1% |
| Jun 2026 | 46.6% | 20.1% | 19.2% | 13.2% | 0.91% |
| Jul 2026 | 44.5% | 19.5% | 20.5% | 15% | 0.5% |
| Aug 2026 | 47.4% | 20.5% | 18.4% | 12.6% | 1.1% |
| Sep 2026 | — | — | — | — | — |
How has the Keen Decision Systems and Recast comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Recast took it in December 2025, Keen Decision Systems took it in February 2026.
- Across the 11 months ending August 2026, Keen Decision Systems’ estimated Share of Search among marketing mix modeling platforms worldwide moved from 22.9% to 18.4%, and its estimated monthly branded searches moved from 510 to 350.
- Across the 11 months ending August 2026, Recast’s estimated Share of Search among marketing mix modeling platforms worldwide moved from 15.2% to 12.6%, and its estimated monthly branded searches moved from 340 to 240.
How did search popularity change for marketing mix modeling platforms worldwide in August 2026?
3 changes
In August 2026, Measured overtook Keen Decision Systems to rank 2nd among marketing mix modeling platforms worldwide, at 20.5%.
In August 2026, Recast lost estimated Share of Search among marketing mix modeling platforms worldwide, from 15% to 12.6%.
In August 2026, Keen Decision Systems lost estimated Share of Search among marketing mix modeling platforms worldwide, from 20.5% to 18.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Keen Decision Systems’ and Recast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Keen Decision Systems
3 branded search terms
- keen decision systems
- keen marketing mix
- keends.com
Recast
3 branded search terms
- recast geolift
- recast marketing mix modeling
- recast mmm
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