Kampa vs Outwell:Which is more popular by branded search?
In August 2026, Outwell had more branded searches than Kampa among camping furniture worldwide. Outwell was estimated to have 9.9K branded searches compared to Kampa’s 170, and held a 9.5% Share of Search versus Kampa’s 0.16%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kampa or Outwell?
Compare the camping furniture people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Outwell, Kampa. The figures are in the table below the chart.
View monthly share of search table
| Month | Coleman | Helinox | Vango | Outwell | GCI Outdoor | Kampa |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.7% | 29.2% | 10.6% | 3.1% | 13% | 0.27% |
| Nov 2025 | 45.7% | 30.6% | 9.1% | 3.3% | 11.1% | 0.18% |
| Dec 2025 | 46.1% | 30.8% | 9.2% | 2.5% | 11.2% | 0.18% |
| Jan 2026 | 44.5% | 24.3% | 16.2% | 5.9% | 8.8% | 0.27% |
| Feb 2026 | 39% | 26.1% | 17.4% | 7.6% | 9.5% | 0.29% |
| Mar 2026 | 38.8% | 25.8% | 17.3% | 6.3% | 11.5% | 0.3% |
| Apr 2026 | 38.7% | 25.9% | 17.3% | 6.3% | 11.6% | 0.2% |
| May 2026 | 35.3% | 28.9% | 15.8% | 7% | 12.9% | 0.18% |
| Jun 2026 | 40% | 26.8% | 14.6% | 6.5% | 11.9% | 0.17% |
| Jul 2026 | 36.9% | 30.1% | 16.5% | 7.4% | 9% | 0.15% |
| Aug 2026 | 39% | 26.1% | 17.4% | 9.5% | 7.8% | 0.16% |
| Sep 2026 | — | — | — | — | — | — |
How has the Kampa and Outwell comparison changed over the last 12 months?
3 findings
- Outwell was ahead of Kampa in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kampa’s estimated Share of Search among camping furniture worldwide moved from 0.27% to 0.16%, and its estimated monthly branded searches moved from 110 to 170.
- Across the 11 months ending August 2026, Outwell’s estimated Share of Search among camping furniture worldwide moved from 3.1% to 9.5%, and its estimated monthly branded searches moved from 1.3K to 9.9K.
How did search popularity change for camping furniture worldwide in August 2026?
2 changes
In August 2026, Outwell overtook GCI Outdoor to rank 4th among camping furniture worldwide, at 9.5%.
Estimated monthly branded searches for Kampa worldwide rose 54.5% over 11 measured months, from 110 to 170 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kampa’s and Outwell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.