Brandwave

How popular isOutwell in search?

In August 2026, there were an estimated 9.9K branded searches for Outwell worldwide which is up 661.5% over the last 11 months. Outwell holds 9.5% estimated Share of Search among camping furniture worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Coleman39%
  2. Helinox26.1%
  3. Vango17.4%
  4. Outwell9.5%
  5. GCI Outdoor7.8%
  6. Kampa0.16%
Outwell website (opens in a new tab)

Follow Outwell and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which camping furniture compete with Outwell?

Outwell against camping furniture worldwide, by month

Share of Search by month for Coleman, Helinox, Vango, Outwell, GCI Outdoor. The figures are in the table below the chart.

View monthly share of search table
MonthColemanHelinoxVangoOutwellGCI OutdoorKampa
Oct 202543.7%29.2%10.6%3.1%13%0.27%
Nov 202545.7%30.6%9.1%3.3%11.1%0.18%
Dec 202546.1%30.8%9.2%2.5%11.2%0.18%
Jan 202644.5%24.3%16.2%5.9%8.8%0.27%
Feb 202639%26.1%17.4%7.6%9.5%0.29%
Mar 202638.8%25.8%17.3%6.3%11.5%0.3%
Apr 202638.7%25.9%17.3%6.3%11.6%0.2%
May 202635.3%28.9%15.8%7%12.9%0.18%
Jun 202640%26.8%14.6%6.5%11.9%0.17%
Jul 202636.9%30.1%16.5%7.4%9%0.15%
Aug 202639%26.1%17.4%9.5%7.8%0.16%
Sep 2026——————

  1. 1.Coleman

    39%

    Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share +2.1 points.

  2. 2.Helinox

    26.1%

    Held 2nd. 27.1K estimated branded searches, -18.1% vs prior month. Share -4 points.

  3. 3.Vango

    17.4%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +1 points.

  4. 4.Outwell

    9.5%

    Moved from 5th to 4th. 9.9K estimated branded searches, +22.2% vs prior month. Share +2.2 points.

  5. 5.GCI Outdoor

    7.8%

    Moved from 4th to 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  6. 6.Kampa

    0.16%

    Held 6th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Outwell and its closest rivals

How has branded search demand for Outwell changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Outwell worldwide rose from 1.3K to 9.9K.
  • Across the 11 months ending August 2026, Outwell’s estimated Share of Search among camping furniture worldwide increased from 3.1% to 9.5%.
  • Across the 11 months ending August 2026, Outwell’s estimated Share of Search among camping furniture worldwide peaked at 9.5% in August 2026 and was lowest at 2.5% in December 2025.
  • Across the 11 months ending August 2026, Outwell rose from 5th to 4th among camping furniture worldwide.

How did search popularity change for camping furniture worldwide in August 2026?

  1. In August 2026, Outwell overtook GCI Outdoor to rank 4th among camping furniture worldwide, at 9.5%.

  2. In August 2026, Coleman gained estimated Share of Search among camping furniture worldwide, from 36.9% to 39%.

  3. In August 2026, Vango gained estimated Share of Search among camping furniture worldwide, from 16.5% to 17.4%.

  4. In August 2026, Helinox lost estimated Share of Search among camping furniture worldwide, from 30.1% to 26.1%.

  5. In August 2026, GCI Outdoor lost estimated Share of Search among camping furniture worldwide, from 9% to 7.8%.

  6. Estimated monthly branded searches for Kampa worldwide rose 54.5% over 11 measured months, from 110 to 170 in August 2026.

How is Outwell measured?

Brandwave collects information about searches that people make online using Outwell’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • outwell tents

Do you work for Outwell? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Outwell your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free