Jim Beam vs Knob Creek:Which is more popular?
In September 2026, Jim Beam had more branded searches than Knob Creek among bourbon brands worldwide. Jim Beam had about 301,000 branded searches, while Knob Creek had 27,100. Jim Beam made up 22.3% of all bourbon brand searches we track, and Knob Creek accounted for 2%. When we asked ChatGPT and Google AI Overviews about bourbon brands, Knob Creek appeared in two of the five answers and Jim Beam in one. Jim Beam and Knob Creek were each mentioned first in one of the two answers that named either.
Who do people search for more?
Jim Beam, about 11 searches for every 1 for Knob Creek
Who does AI mention more?
Knob Creek, mentioned in 2 of 5 answers, Jim Beam in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top bourbon brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Knob Creek was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Jim Beam was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Jim Beam and Knob Creek were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Wild Turkey1st
Four Roses2nd
Buffalo Trace3rd
Maker's Mark4th
Woodford Reserve5th
Elijah Craig6th- Jim Beam7th
Evan Williams8th
Old Forester9th- Knob Creek10th
- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Four Roses5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Buffalo Trace4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Maker's Mark4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Woodford Reserve4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Elijah Craig4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Wild Turkey4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Blanton's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Knob Creek2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Old Forester2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jim Beam1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about bourbon brands
5 answers
Asked ChatGPT
“Which bourbon should I buy?”
Asked ChatGPT
“What are the best bourbon brands?”
Asked ChatGPT
“What's a good bourbon for a beginner?”
Searched Google, AI Overview
“bourbon brands”
Searched Google, AI Overview
“bourbon whiskey”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Jim Beam or Knob Creek more popular in search?
This chart shows how often people search Google for Jim Beam and Knob Creek by name. Each line represents a brand's share of searches for all 15 bourbon brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Jim Beam, Knob Creek. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jim Beam | Buffalo Trace | Maker's Mark | Woodford Reserve | Blanton's | Bulleit | Eagle Rare | Elijah Craig | Wild Turkey | Evan Williams | Basil Hayden | Four Roses | Knob Creek | Old Forester | Angel's Envy |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20.5% | 11.2% | 13.7% | 11.2% | 7.5% | 6.2% | 6.2% | 4.1% | 4.6% | 4.1% | 3.4% | 2.8% | 2.3% | 1.8% | 0.37% |
| Nov 2025 | 18.8% | 12.5% | 12.5% | 10.3% | 6.9% | 6.9% | 6.9% | 3.8% | 5.1% | 4.6% | 3.8% | 3.1% | 2.5% | 2.1% | 0.34% |
| Dec 2025 | 26.7% | 9.8% | 12% | 9.8% | 6.6% | 6.6% | 8% | 3.6% | 4% | 2.9% | 3.6% | 2.9% | 2% | 1.3% | 0.32% |
| Jan 2026 | 20.5% | 11.2% | 13.7% | 11.2% | 7.5% | 6.2% | 6.2% | 4.1% | 4.6% | 4.1% | 3.4% | 2.8% | 2.3% | 1.8% | 0.37% |
| Feb 2026 | 28% | 10.3% | 12.6% | 10.3% | 5.6% | 5.6% | 5.6% | 3.8% | 4.2% | 3.8% | 3.1% | 3.1% | 2.1% | 1.7% | 0.33% |
| Mar 2026 | 19.6% | 10.7% | 13.1% | 10.7% | 8.8% | 5.9% | 5.9% | 4.8% | 5% | 4.8% | 3.2% | 2.6% | 2.6% | 1.8% | 0.35% |
| Apr 2026 | 20.1% | 11% | 13.5% | 11% | 7.4% | 6% | 6% | 4% | 5.1% | 4.9% | 3.3% | 2.7% | 2.7% | 1.8% | 0.36% |
| May 2026 | 17.7% | 9.7% | 11.9% | 11.9% | 6.5% | 6.5% | 5.3% | 11.9% | 4.9% | 3.6% | 2.9% | 2.9% | 2.4% | 1.6% | 0.32% |
| Jun 2026 | 19.5% | 10.7% | 13.1% | 10.7% | 7.2% | 7.2% | 5.9% | 5.9% | 4.8% | 3.2% | 3.2% | 3.9% | 2.6% | 1.8% | 0.35% |
| Jul 2026 | 20.5% | 11.2% | 13.7% | 11.2% | 7.5% | 6.2% | 6.2% | 4.1% | 4.6% | 3.4% | 2.8% | 4.1% | 2.3% | 1.8% | 0.37% |
| Aug 2026 | 22.9% | 10.3% | 15.3% | 10.3% | 6.9% | 5.6% | 5.6% | 4.6% | 4.8% | 3.1% | 3.1% | 3.1% | 2.1% | 1.7% | 0.92% |
| Sep 2026 | 22.3% | 12.2% | 12.2% | 10% | 6.7% | 5.5% | 5.5% | 5.5% | 4.7% | 3.7% | 3% | 3% | 2% | 2% | 1.6% |
How has the Jim Beam and Knob Creek comparison changed over the last 12 months?
3 findings
- Jim Beam was ahead of Knob Creek in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jim Beam’s share of searches among bourbon brands worldwide moved from 20.5% to 22.3%, and its estimated monthly branded searches held steady at 301K.
- Across the 12 months ending September 2026, Knob Creek’s share of searches among bourbon brands worldwide moved from 2.3% to 2%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for bourbon brands worldwide in September 2026?
2 changes
In September 2026, Jim Beam lost share of searches among bourbon brands worldwide, from 22.9% to 22.3%.
Knob Creek’s share of searches among bourbon brands worldwide has lost ground for 3 months in a row, from 2.6% to 2% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Jim Beam’s and Knob Creek’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jim Beam
1 branded search term
- jim beam
Knob Creek
1 branded search term
- knob creek
Other head-to-heads among bourbon brands
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