Brandwave

James Perse vs Lady White Co.:Which is more popular?

In September 2026, Lady White Co. had more branded searches than James Perse among t-shirt brands worldwide. Lady White Co. had about 14,800 branded searches, while James Perse had 6,600. Lady White Co. made up 2.8% of all t-shirt brand searches we track, and James Perse accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about t-shirt brands, James Perse and Lady White Co. each appeared in two of the five answers. Lady White Co. was mentioned before James Perse in every answer that named either.

Among t-shirt brands worldwide in September 2026

Who do people search for more?

Lady White Co., about 2 searches for every 1 for James Perse

Lady White Co. 14.8K searchesJames Perse 6.6K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

James Perse in 2 of 5Lady White Co. in 2 of 5

Who does AI recommend more?

Lady White Co., named ahead of James Perse in 2 of 2 answers

Lady White Co. first in 2James Perse never first

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Top t-shirt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, James Perse and Lady White Co. were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Lady White Co. was listed before James Perse in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Uniqlo1st
  2. Buck Mason2nd
  3. Hanes3rd
  4. Gildan4th
  5. Lady White Co.5th
  6. Sunspel6th
  7. James Perse6th
  8. Everlane8th
  9. True Classic–
  10. Comfort Colors–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Uniqlo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Buck Mason4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hanes3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gildan3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lady White Co.2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sunspel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • James Perse2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Everlane1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • True Classic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Comfort Colors0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about t-shirt brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is James Perse or Lady White Co. more popular in search?

This chart shows how often people search Google for James Perse and Lady White Co. by name. Each line represents a brand's share of searches for all 14 t-shirt brands we track, month by month, from English-language searches worldwide.

James Perse and Lady White Co. among t-shirt brands worldwide, by month

Share of searches by month for Lady White Co., James Perse. The figures are in the table below the chart.

View monthly share of searches table
MonthTrue ClassicComfort ColorsUniqloFresh Clean ThreadsCuts ClothingHanesGildanBuck MasonLady White Co.AsketSunspelJames PerseEverlaneMack Weldon
Oct 202535.1%18.5%12.6%8.6%5.8%5.8%4.6%2.1%2.5%0.92%0.92%1.7%0.5%0.4%
Nov 202547.1%13.2%9.3%7.7%7%4.7%2.8%1.5%2.3%0.68%0.83%1%0.29%1.5%
Dec 202536.5%14.6%15.4%8.6%6.8%5.4%3.8%2.5%3.1%0.75%1.1%0.91%0.33%0.39%
Jan 202630.4%18.8%15.7%8.4%6.1%5.6%4.7%2.6%3.1%1.1%1.4%1.1%0.49%0.49%
Feb 202635.6%14.8%15.1%8.4%6.1%5.4%4.5%3%3%0.9%1.3%1.1%0.47%0.25%
Mar 202637.5%12.5%12.3%9.9%6.5%6.9%3.7%3.7%2.5%1.1%1.3%1.3%0.48%0.27%
Apr 202637.4%14.7%12.3%9.8%6.5%4.6%3.7%3%2.5%1.6%2%1.1%0.48%0.27%
May 202635.3%13.1%16.2%9.1%7.1%4.7%4%2.7%2.2%1.5%2.2%1.2%0.43%0.28%
Jun 202637%13.4%15.9%8.9%6.1%5.8%3.2%2.6%1.8%1.4%1.8%1.4%0.35%0.23%
Jul 202633.8%14.9%14.7%9.6%6.8%5.2%3.6%2.9%2.4%1.6%2%2%0.31%0.26%
Aug 202630.4%16.9%14.1%9.2%7%7.8%4.2%3.4%2.3%1.3%1.9%1%0.3%0.25%
Sep 202630.3%16.9%14.1%11.3%7.8%5%4.2%2.8%2.8%1.5%1.5%1.3%0.3%0.25%

James Perse sells other things too, so only its searches that name this product count here, like “james perse t shirt”.

How has the James Perse and Lady White Co. comparison changed over the last 12 months?

3 findings
  • Lady White Co. was ahead of James Perse in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, James Perse’s share of searches among t-shirt brands worldwide moved from 1.7% to 1.3%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
  • Across the 12 months ending September 2026, Lady White Co.’s share of searches among t-shirt brands worldwide moved from 2.5% to 2.8%, and its estimated monthly branded searches moved from 12.1K to 14.8K.

How did search popularity change for t-shirt brands worldwide in September 2026?

2 changes

  1. In September 2026, Lady White Co. gained share of searches among t-shirt brands worldwide, from 2.3% to 2.8%.

  2. Estimated monthly branded searches for James Perse worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using James Perse’s and Lady White Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

James Perse

1 branded search term

  • james perse t shirt

Lady White Co.

1 branded search term

  • lady white co

How the Brand Demand Index is measured

Other head-to-heads among t-shirt brands

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