IXL vs Khan Academy:Which is more popular by branded search?
In August 2026, Khan Academy had more branded searches than IXL among maths practice platforms worldwide. Khan Academy was estimated to have 9.1M branded searches compared to IXL’s 1K, and held a 94.1% Share of Search versus IXL’s 0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, IXL or Khan Academy?
Compare the platforms children practise maths on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Khan Academy, IXL. The figures are in the table below the chart.
View monthly share of search table
| Month | Khan Academy | Mathletics | Prodigy | Mathseeds | IXL |
|---|---|---|---|---|---|
| Oct 2025 | 88.1% | 7.9% | 3.6% | 0.39% | 0.02% |
| Nov 2025 | 85.8% | 9.4% | 4.2% | 0.57% | 0.02% |
| Dec 2025 | 89.4% | 6.6% | 3.6% | 0.4% | 0.02% |
| Jan 2026 | 88.6% | 8% | 2.9% | 0.48% | 0.02% |
| Feb 2026 | 87% | 9.6% | 2.9% | 0.58% | 0.02% |
| Mar 2026 | 83.5% | 13.6% | 2.2% | 0.67% | 0.02% |
| Apr 2026 | 89.5% | 8% | 2% | 0.48% | 0.02% |
| May 2026 | 82.5% | 13.5% | 3.3% | 0.67% | 0.02% |
| Jun 2026 | 82.4% | 13.6% | 3.3% | 0.67% | 0.02% |
| Jul 2026 | 93% | 5.6% | 1.1% | 0.28% | 0.01% |
| Aug 2026 | 94.1% | 4.6% | 0.93% | 0.28% | 0.01% |
| Sep 2026 | — | — | — | — | — |
How has the IXL and Khan Academy comparison changed over the last 12 months?
3 findings
- Khan Academy was ahead of IXL in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, IXL’s estimated Share of Search among maths practice platforms worldwide moved from 0.02% to 0.01%, and its estimated monthly branded searches moved from 1.9K to 1K.
- Across the 11 months ending August 2026, Khan Academy’s estimated Share of Search among maths practice platforms worldwide moved from 88.1% to 94.1%, and its estimated monthly branded searches moved from 11.1M to 9.1M.
How did search popularity change for maths practice platforms worldwide in August 2026?
2 changes
In August 2026, Khan Academy gained estimated Share of Search among maths practice platforms worldwide, from 93% to 94.1%.
Estimated monthly branded searches for IXL worldwide fell 47.4% over 11 measured months, from 1.9K to 1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using IXL’s and Khan Academy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
IXL
1 branded search term
- ixl jam
Khan Academy
1 branded search term
- khan academy
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.