Brandwave

Istanbul Agop vs Zildjian:Which is more popular by branded search?

In August 2026, Zildjian had more branded searches than Istanbul Agop among cymbal brands worldwide. Zildjian was estimated to have 49.5K branded searches compared to Istanbul Agop’s 8.1K, and held a 21% Share of Search versus Istanbul Agop’s 3.4%. These are worldwide searches for English-language branded terms.

Share of Search among cymbal brands worldwide in August 2026Which is more popular in search, Istanbul Agop or Zildjian?
Istanbul Agop3.4%8.1K searches
vs
Zildjian21%49.5K searches

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Which is more popular in search, Istanbul Agop or Zildjian?

Compare the cymbal brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Istanbul Agop and Zildjian among cymbal brands worldwide, by month

Share of Search by month for Zildjian, Istanbul Agop. The figures are in the table below the chart.

View monthly share of search table
MonthBosphorusZildjianSabianMeinlPaisteIstanbul Agop
Oct 202558.6%17.6%9.6%6.4%4.3%3.5%
Nov 202554.7%20.1%9%7.3%4.9%4%
Dec 202548%21.6%11.8%7.9%6.5%4.3%
Jan 202649.6%22.3%10%8.2%5.5%4.5%
Feb 202650.9%22.9%10.3%6.8%4.6%4.6%
Mar 202658.6%17.6%9.6%6.4%4.3%3.5%
Apr 202656.4%20.7%9.3%6.2%4.1%3.4%
May 202660.8%18.2%8.2%5.5%3.6%3.6%
Jun 202659.6%17.9%8%6.5%4.4%3.6%
Jul 202660.1%18%8.1%6.6%3.6%3.6%
Aug 202657.3%21%7.7%6.3%4.2%3.4%
Sep 2026——————

How has the Istanbul Agop and Zildjian comparison changed over the last 12 months?

  • Zildjian was ahead of Istanbul Agop in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Istanbul Agop’s estimated Share of Search among cymbal brands worldwide moved from 3.5% to 3.4%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
  • Across the 11 months ending August 2026, Zildjian’s estimated Share of Search among cymbal brands worldwide moved from 17.6% to 21%, and its estimated monthly branded searches held steady at 49.5K.

How did search popularity change for cymbal brands worldwide in August 2026?

  1. In August 2026, Paiste overtook Istanbul Agop to rank 5th among cymbal brands worldwide, at 4.2%.

  2. In August 2026, Zildjian gained estimated Share of Search among cymbal brands worldwide, from 18% to 21%.

  3. Estimated monthly branded searches for Istanbul Agop worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Istanbul Agop’s and Zildjian’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Istanbul Agop

1 branded search term

  • istanbul agop

Zildjian

1 branded search term

  • zildjian

How the Brand Demand Index is measured

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