Brandwave

iRobot vs Karcher:Which is searched more?

In September 2026, Karcher had more branded searches than iRobot among vacuum Bags brands worldwide. Karcher was estimated to have 747K branded searches compared to iRobot’s 646K, and held a 15.3% Share of Search versus iRobot’s 13.3%. These are worldwide searches for English-language branded terms.

Share of Search among vacuum Bags brands worldwide in September 2026Which is more popular in search, iRobot or Karcher?
iRobot13.3%646K searches
vs
Karcher15.3%747K searches

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Which is more popular in search, iRobot or Karcher?

Compare the vacuum bags brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

iRobot and Karcher among vacuum Bags brands worldwide, by month

Share of Search by month for Karcher, iRobot. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxKarcherEurekaiRobotBISSELLHooverFestoolBosch
Oct 202529.1%17.4%13.1%14.1%9.9%6.6%5.8%4%
Nov 202534.2%16.4%10.3%16.1%9.5%6.2%4.6%2.6%
Dec 202525.3%15.1%11.3%26.8%7.6%6.8%4.1%2.9%
Jan 202629.7%17.7%13.3%14.3%8.8%7.9%4.9%3.4%
Feb 202626.7%20%14.7%13%10.1%7.2%5.4%3%
Mar 202627.2%25.8%12.2%10.7%9.5%6.1%5.5%3.1%
Apr 202628.1%25.9%12.6%11.1%8.3%6.3%4.6%3.2%
May 202629.5%22.3%13.2%12.7%7.6%6.6%4.8%3.3%
Jun 202631.9%19.8%14.3%11.3%7.9%5.9%5.2%3.6%
Jul 202627.5%21.1%15.2%13%8.4%6.5%4.5%3.8%
Aug 202630.7%18.7%13.8%11.2%10.3%7%4.1%4.2%
Sep 202630.8%15.3%13.8%13.3%11.3%7%5%3.5%

How has the iRobot and Karcher comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 12 months ending September 2026: iRobot took it in December 2025, Karcher took it in January 2026.
  • Across the 12 months ending September 2026, iRobot’s estimated Share of Search among vacuum Bags brands worldwide moved from 14.1% to 13.3%, and its estimated monthly branded searches moved from 729K to 646K.
  • Across the 12 months ending September 2026, Karcher’s estimated Share of Search among vacuum Bags brands worldwide moved from 17.4% to 15.3%, and its estimated monthly branded searches moved from 897K to 747K.

How did search popularity change for vacuum Bags brands worldwide in September 2026?

  1. In September 2026, iRobot gained estimated Share of Search among vacuum Bags brands worldwide, from 11.2% to 13.3%.

  2. In September 2026, Karcher lost estimated Share of Search among vacuum Bags brands worldwide, from 18.7% to 15.3%.

Other head-to-heads among vacuum Bags brands

How each brand is measured

Brandwave collects information about searches that people make online using iRobot’s and Karcher’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

iRobot

6 branded search terms

  • irobot
  • irobot robot vacuum
  • irobot roomba
  • irobot vacuum
  • irobot vacuum cleaner
  • roomba

Karcher

2 branded search terms

  • karcher
  • karcher pressure washer

How the Brand Demand Index is measured

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