IOGEAR vs StarTech:Which is more popular by branded search?
In August 2026, StarTech had more branded searches than IOGEAR among kvm switch brands worldwide. StarTech was estimated to have 74K branded searches compared to IOGEAR’s 1.9K, and held an 8.4% Share of Search versus IOGEAR’s 0.22%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, IOGEAR or StarTech?
Compare the kvm switch brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for StarTech, IOGEAR. The figures are in the table below the chart.
View monthly share of search table
| Month | UGREEN | Belkin | StarTech | ATEN | IOGEAR | TESmart |
|---|---|---|---|---|---|---|
| Oct 2025 | 62.8% | 22.9% | 6.9% | 6.9% | 0.33% | 0.15% |
| Nov 2025 | 63.6% | 23.2% | 7% | 5.7% | 0.28% | 0.18% |
| Dec 2025 | 62.8% | 22.9% | 6.9% | 6.9% | 0.33% | 0.15% |
| Jan 2026 | 62.7% | 22.9% | 6.9% | 6.9% | 0.33% | 0.18% |
| Feb 2026 | 62.7% | 23% | 6.9% | 6.9% | 0.33% | 0.18% |
| Mar 2026 | 62.8% | 23% | 6.9% | 6.9% | 0.27% | 0.15% |
| Apr 2026 | 64.5% | 19.3% | 8.7% | 7.1% | 0.28% | 0.15% |
| May 2026 | 62.6% | 22.9% | 8.4% | 5.6% | 0.27% | 0.15% |
| Jun 2026 | 62.7% | 22.9% | 8.4% | 5.6% | 0.22% | 0.15% |
| Jul 2026 | 65.3% | 19.6% | 8.8% | 5.9% | 0.23% | 0.15% |
| Aug 2026 | 62.7% | 22.9% | 8.4% | 5.6% | 0.22% | 0.15% |
| Sep 2026 | — | — | — | — | — | — |
How has the IOGEAR and StarTech comparison changed over the last 12 months?
3 findings
- StarTech was ahead of IOGEAR in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, IOGEAR’s estimated Share of Search among kvm switch brands worldwide moved from 0.33% to 0.22%, and its estimated monthly branded searches moved from 2.9K to 1.9K.
- Across the 11 months ending August 2026, StarTech’s estimated Share of Search among kvm switch brands worldwide moved from 6.9% to 8.4%, and its estimated monthly branded searches moved from 60.5K to 74K.
How did search popularity change for kvm switch brands worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using IOGEAR’s and StarTech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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