Brandwave

Inno64 vs Tarmac Works:Which is more popular?

In October 2026, Inno64 had more branded searches than Tarmac Works among diecast model brands worldwide. Inno64 had about 14,800 branded searches, while Tarmac Works had 12,100. Inno64 made up 1.4% of all diecast model brand searches we track, and Tarmac Works accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about diecast model brands, Inno64 and Tarmac Works each appeared in three of the five answers. Tarmac Works was mentioned before Inno64 in two out of three answers that named either.

Among diecast model brands worldwide in October 2026

Who do people search for more?

Inno64, about 22% more searches than Tarmac Works

Inno64 14.8K searchesTarmac Works 12.1K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Inno64 in 3 of 5Tarmac Works in 3 of 5

Who does AI recommend more?

Tarmac Works, named ahead of Inno64 in 2 of 3 answers

Tarmac Works first in 2Inno64 first in 1

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Top diecast model brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Inno64 and Tarmac Works were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tarmac Works was listed before Inno64 in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hot Wheels1st
  2. Mini GT2nd
  3. Matchbox3rd
  4. Greenlight4th
  5. Maisto5th
  6. Tarmac Works6th
  7. Inno647th
  8. Kaido House8th
  9. AUTOart9th
  10. Bburago10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hot Wheels5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mini GT4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Matchbox4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AUTOart4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Greenlight4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kaido House3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Maisto3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Inno643 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tarmac Works3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tomica2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about diecast model brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Inno64 or Tarmac Works more popular in search?

This chart shows how often people search Google for Inno64 and Tarmac Works by name. Each line represents a brand's share of searches for all 16 diecast model brands we track, month by month, from English-language searches worldwide.

Inno64 and Tarmac Works among diecast model brands worldwide, by month

Share of searches by month for Inno64, Tarmac Works. The figures are in the table below the chart.

View monthly share of searches table
MonthHot WheelsMini GTMatchboxTomicaKaido HouseBburagoMaistoMajoretteMinichampsAUTOartInno64Tarmac WorksGreenlightWellyCorgi
Nov 202533.4%18.9%8.2%10.2%4.8%6.7%6.7%1.8%2.5%2.5%1.3%1.3%1.1%0.27%0.27%
Dec 202536.2%16.8%8.9%11.1%4.2%6%6%1.9%2.7%2.2%1.2%1.2%0.97%0.24%0.24%
Jan 202633.7%19.1%6.8%10.8%4.9%5.5%6.8%2.2%3%2.5%1.7%1.4%1.1%0.27%0.27%
Feb 202631.4%21.8%7.7%11.8%5.5%4.2%5.2%3.1%2.3%2.3%1.5%1.5%1%0.24%0.24%
Mar 202630.5%21%9.2%11.4%5.3%5%5%3%2.7%2.2%1.5%1.5%1%0.24%0.24%
Apr 202631.2%21.5%9.4%11.7%4.4%4.2%5.1%3.1%2.3%2.3%1.5%1.5%1.3%0.24%0.24%
May 202630.9%21.3%9.3%11.6%4.4%4.2%5.1%3.7%2.3%2.3%1.5%1.5%1.2%0.24%0.24%
Jun 202630.4%20.9%9.1%11.4%5.2%5%5%3.5%2.2%2.2%1.5%1.5%1.2%0.23%0.2%
Jul 202634%19.2%8.3%12.7%5.9%3.7%4.6%3.3%2%2%1.4%1.4%0.91%0.21%0.18%
Aug 202633.4%18.9%10%10.7%5.8%4.5%4.5%3.2%2%2.5%1.6%1.3%0.9%0.21%0.21%
Sep 202637.4%17.3%11.2%9.8%5.3%4.1%4.1%2.9%1.8%1.8%1.5%1.2%0.82%0.19%0.24%
Oct 202634.5%16%15.5%9.5%4.9%4.6%4.6%2.7%2.1%1.7%1.4%1.1%0.76%0.34%0.18%

How has branded search for Inno64 and Tarmac Works changed worldwide over the last 12 months?

3 findings
  • Inno64 was ahead of Tarmac Works in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Inno64’s share of searches among diecast model brands worldwide moved from 1.3% to 1.4%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
  • Across the 12 months ending October 2026, Tarmac Works’ share of searches among diecast model brands worldwide moved from 1.3% to 1.1%, and its estimated monthly branded searches held steady at 12.1K.

How did search popularity change for diecast model brands worldwide in October 2026?

1 change

  1. Estimated monthly branded searches for Inno64 worldwide rose 22.3% over 12 measured months, from 12.1K to 14.8K in October 2026.

How are Inno64’s and Tarmac Works’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Inno64’s and Tarmac Works’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Inno64

1 branded search term

  • inno64

Tarmac Works

1 branded search term

  • tarmac works

How the Brand Demand Index is measured

Other head-to-heads among diecast model brands

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