InboxAlly vs Litmus:Which is more popular?
In September 2026, InboxAlly had more branded searches than Litmus among email deliverability testing tools worldwide. InboxAlly had about 1,050 branded searches, while Litmus had 590. InboxAlly made up 0.24% of all email deliverability testing tool searches we track, and Litmus accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about email deliverability testing tools, Litmus appeared in two of the five answers and InboxAlly in none.
Who do people search for more?
InboxAlly, about 78% more searches than Litmus
Who does AI mention more?
Litmus, mentioned in 2 of 5 answers, InboxAlly in 0
Who does AI recommend more?
Litmus, the only one of the two named
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Top email deliverability testing tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Litmus was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. InboxAlly did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
GlockApps1st
Mail-Tester2nd
MailReach3rd
MXToolbox4th- Litmus5th
Mailtrap6th- InboxAlly–
MailMonitor–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mail-Tester4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- GlockApps4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- MailReach3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MXToolbox2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mailtrap2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Litmus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- InboxAlly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MailMonitor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about email deliverability testing tools
5 answers
Asked ChatGPT
“Which email deliverability testing tool should I use?”
Asked ChatGPT
“What are the best email deliverability testing tools?”
Asked ChatGPT
“What's the best email deliverability testing tool for better inbox placement?”
Searched Google, AI Overview
“email deliverability tool”
Searched Google, AI Overview
“email spam test”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is InboxAlly or Litmus more popular in search?
This chart shows how often people search Google for InboxAlly and Litmus by name. Each line represents a brand's share of searches for all eight email deliverability testing tools we track, month by month, from English-language searches worldwide.
Share of searches by month for InboxAlly, Litmus. The figures are in the table below the chart.
View monthly share of searches table
| Month | MXToolbox | Mail-Tester | Mailtrap | GlockApps | MailReach | InboxAlly | Litmus | MailMonitor |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.5% | 16.6% | 13.8% | 1.5% | 0.97% | 0.24% | 0.19% | 0.19% |
| Nov 2025 | 68.6% | 16.6% | 11.7% | 1.5% | 1% | 0.2% | 0.2% | 0.2% |
| Dec 2025 | 66.2% | 16.6% | 13.9% | 1.5% | 1.2% | 0.29% | 0.19% | 0.24% |
| Jan 2026 | 68.3% | 17.1% | 11.8% | 1.2% | 1% | 0.22% | 0.16% | 0.2% |
| Feb 2026 | 68.2% | 17.1% | 11.7% | 1.2% | 1.2% | 0.24% | 0.16% | 0.2% |
| Mar 2026 | 68.8% | 16.6% | 11.8% | 1.2% | 1% | 0.17% | 0.16% | 0.16% |
| Apr 2026 | 70.5% | 14.4% | 12.1% | 1.3% | 1.3% | 0.21% | 0.17% | 0.14% |
| May 2026 | 68.5% | 16.6% | 11.8% | 1.2% | 1.2% | 0.2% | 0.16% | 0.2% |
| Jun 2026 | 68.3% | 16.7% | 11.7% | 1.5% | 1.2% | 0.2% | 0.16% | 0.16% |
| Jul 2026 | 68.1% | 17% | 11.7% | 1.5% | 1.2% | 0.21% | 0.13% | 0.13% |
| Aug 2026 | 67.1% | 17.6% | 11.6% | 1.5% | 1.5% | 0.29% | 0.2% | 0.2% |
| Sep 2026 | 70% | 16.9% | 9.8% | 1.5% | 1.3% | 0.24% | 0.14% | 0.14% |
How has the InboxAlly and Litmus comparison changed over the last 12 months?
3 findings
- InboxAlly was ahead of Litmus in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, InboxAlly’s share of searches among email deliverability testing tools worldwide held steady at 0.24%, and its estimated monthly branded searches held steady at 1.1K.
- Across the 12 months ending September 2026, Litmus’ share of searches among email deliverability testing tools worldwide moved from 0.19% to 0.14%, and its estimated monthly branded searches moved from 880 to 590.
How did search popularity change for email deliverability testing tools worldwide in September 2026?
1 change
Estimated monthly branded searches for Litmus worldwide fell 33% over 12 measured months, from 880 to 590 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using InboxAlly’s and Litmus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among email deliverability testing tools
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