Hudu vs IT Glue:Which is more popular by branded search?
In August 2026, Hudu and IT Glue were level on Share of Search among IT documentation platforms worldwide, with an estimated 12.1K branded searches each, at 1.7% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hudu or IT Glue?
Compare the platforms IT teams document environments in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hudu, IT Glue. The figures are in the table below the chart.
View monthly share of search table
| Month | Confluence | Hudu | IT Glue | Document360 | Slab |
|---|---|---|---|---|---|
| Oct 2025 | 95.9% | 1.1% | 2% | 0.93% | 0.03% |
| Nov 2025 | 95.4% | 1.4% | 2% | 1.1% | 0.03% |
| Dec 2025 | 96% | 1.4% | 1.7% | 0.92% | 0.04% |
| Jan 2026 | 96.2% | 1.4% | 1.7% | 0.76% | 0.03% |
| Feb 2026 | 95.3% | 1.7% | 2% | 0.93% | 0.04% |
| Mar 2026 | 96.2% | 1.4% | 1.7% | 0.76% | 0.04% |
| Apr 2026 | 95.3% | 1.7% | 2% | 0.92% | 0.04% |
| May 2026 | 96% | 1.7% | 1.7% | 0.62% | 0.04% |
| Jun 2026 | 96.7% | 1.4% | 1.4% | 0.51% | 0.03% |
| Jul 2026 | 96.3% | 1.4% | 1.7% | 0.62% | 0.04% |
| Aug 2026 | 96% | 1.7% | 1.7% | 0.62% | 0.04% |
| Sep 2026 | — | — | — | — | — |
How has the Hudu and IT Glue comparison changed over the last 12 months?
3 findings
- Hudu was ahead of IT Glue in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hudu’s estimated Share of Search among IT documentation platforms worldwide moved from 1.1% to 1.7%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
- Across the 11 months ending August 2026, IT Glue’s estimated Share of Search among IT documentation platforms worldwide moved from 2% to 1.7%, and its estimated monthly branded searches moved from 18.1K to 12.1K.
How did search popularity change for IT documentation platforms worldwide in August 2026?
2 changes

In August 2026, Hudu rose from 3rd to 2nd among IT documentation platforms worldwide.

In August 2026, IT Glue fell from 2nd to 3rd among IT documentation platforms worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Hudu’s and IT Glue’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

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