Brandwave

Hudu vs IT Glue:Which is more popular by branded search?

In August 2026, Hudu and IT Glue were level on Share of Search among IT documentation platforms worldwide, with an estimated 12.1K branded searches each, at 1.7% estimated Share of Search each. These are worldwide searches for English-language branded terms.

Share of Search among IT documentation platforms worldwide in August 2026Which is more popular in search, Hudu or IT Glue?
Hudu1.7%12.1K searches
vs
IT Glue1.7%12.1K searches

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Which is more popular in search, Hudu or IT Glue?

Compare the platforms IT teams document environments in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Hudu and IT Glue among IT documentation platforms worldwide, by month

Share of Search by month for Hudu, IT Glue. The figures are in the table below the chart.

View monthly share of search table
MonthConfluenceHuduIT GlueDocument360Slab
Oct 202595.9%1.1%2%0.93%0.03%
Nov 202595.4%1.4%2%1.1%0.03%
Dec 202596%1.4%1.7%0.92%0.04%
Jan 202696.2%1.4%1.7%0.76%0.03%
Feb 202695.3%1.7%2%0.93%0.04%
Mar 202696.2%1.4%1.7%0.76%0.04%
Apr 202695.3%1.7%2%0.92%0.04%
May 202696%1.7%1.7%0.62%0.04%
Jun 202696.7%1.4%1.4%0.51%0.03%
Jul 202696.3%1.4%1.7%0.62%0.04%
Aug 202696%1.7%1.7%0.62%0.04%
Sep 2026—————

How has the Hudu and IT Glue comparison changed over the last 12 months?

  • Hudu was ahead of IT Glue in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Hudu’s estimated Share of Search among IT documentation platforms worldwide moved from 1.1% to 1.7%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
  • Across the 11 months ending August 2026, IT Glue’s estimated Share of Search among IT documentation platforms worldwide moved from 2% to 1.7%, and its estimated monthly branded searches moved from 18.1K to 12.1K.

How did search popularity change for IT documentation platforms worldwide in August 2026?

  1. In August 2026, Hudu rose from 3rd to 2nd among IT documentation platforms worldwide.

  2. In August 2026, IT Glue fell from 2nd to 3rd among IT documentation platforms worldwide.

How each brand is measured

Brandwave collects information about searches that people make online using Hudu’s and IT Glue’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hudu

1 branded search term

  • hudu

IT Glue

1 branded search term

  • it glue

How the Brand Demand Index is measured

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