Brandwave

Hudl vs SportsDataIO:Which is searched more?

In September 2026, Hudl had more branded searches than SportsDataIO among sports data platforms worldwide. Hudl had about 3.4 million branded searches, while SportsDataIO had 1,900. Hudl made up 89.7% of all sports data platform searches we track, and SportsDataIO accounted for 0.05%. These are worldwide searches for English-language branded terms.

Share of searches among sports data platforms worldwide in September 2026Is Hudl or SportsDataIO more popular in search?
Hudl89.7%3.4M searches
vs
SportsDataIO0.05%1.9K searches

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Is Hudl or SportsDataIO more popular in search?

Compare the platforms that supply sports statistics. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Hudl and SportsDataIO among sports data platforms worldwide, by month

Share of searches by month for Hudl, SportsDataIO. The figures are in the table below the chart.

View monthly share of searches table
MonthHudlOptaSportradarGenius SportsSportmonksStats PerformAPI-SportsSportsDataIO
Oct 202587.3%9.6%1.3%0.71%0.21%0.58%0.26%0.09%
Nov 202582.3%13.5%1.8%0.99%0.3%0.66%0.36%0.13%
Dec 202582.7%13.6%1.5%0.82%0.36%0.67%0.3%0.1%
Jan 202682%13.4%1.8%0.99%0.44%0.81%0.36%0.13%
Feb 202681.8%13.4%1.8%1.2%0.44%0.81%0.36%0.1%
Mar 202672.9%17.9%4.4%2%0.72%1.1%0.72%0.21%
Apr 202674.1%18.2%3.7%1.6%0.73%0.9%0.6%0.18%
May 202670.7%21.1%3.5%1.9%0.85%1%0.7%0.16%
Jun 202644.7%44.7%4.9%1.8%1.2%1.5%0.98%0.19%
Jul 202644.4%44.4%4.9%2.2%1.2%1.8%0.98%0.23%
Aug 202688.8%8%1.3%0.72%0.48%0.39%0.26%0.08%
Sep 202689.7%8.1%0.89%0.48%0.32%0.27%0.22%0.05%

How has the Hudl and SportsDataIO comparison changed over the last 12 months?

3 findings
  • Hudl was ahead of SportsDataIO in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hudl’s share of searches among sports data platforms worldwide moved from 87.3% to 89.7%, and its estimated monthly branded searches moved from 2.2M to 3.4M.
  • Across the 12 months ending September 2026, SportsDataIO’s share of searches among sports data platforms worldwide moved from 0.09% to 0.05%, and its estimated monthly branded searches moved from 2.4K to 1.9K.

How did search popularity change for sports data platforms worldwide in September 2026?

2 changes
  1. In September 2026, Hudl gained share of searches among sports data platforms worldwide, from 88.8% to 89.7%.

  2. Estimated monthly branded searches for SportsDataIO worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hudl’s and SportsDataIO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hudl

1 branded search term

  • hudl

SportsDataIO

1 branded search term

  • sportsdataio

How the Brand Demand Index is measured

Other head-to-heads among sports data platforms

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