Hoyt vs Samick:Which is more popular?
In September 2026, Hoyt had more branded searches than Samick among archery brands worldwide. Hoyt had about 33,100 branded searches, while Samick had 650. Hoyt made up 15.5% of all archery brand searches we track, and Samick accounted for 0.3%. When we asked ChatGPT and Google AI Overviews about archery brands, Hoyt appeared in four of the five answers and Samick in three. Hoyt was mentioned before Samick in three out of four answers.
Who do people search for more?
Hoyt, about 51 searches for every 1 for Samick
Who does AI mention more?
Hoyt, mentioned in 4 of 5 answers, Samick in 3
Who does AI recommend more?
Hoyt, named ahead of Samick in 3 of 4 answers
Follow Hoyt vs Samick and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top archery brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hoyt was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Samick was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Hoyt was listed before Samick in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Hoyt1st
Mathews2nd- PSE3rd
Bear Archery4th- Samick5th
Bowtech6th- Win & Win7th
Elite Archery8th
Easton9th
Barnett–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bear Archery4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hoyt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- PSE4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mathews3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Samick3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bowtech2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Elite Archery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Win & Win2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Easton1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Barnett0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about archery brands
5 answers
Asked ChatGPT
“Which archery brand should I buy?”
Asked ChatGPT
“What are the best archery brands?”
Asked ChatGPT
“What's the best archery brand for target practice?”
Searched Google, AI Overview
“archery equipment”
Searched Google, AI Overview
“bow brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Hoyt or Samick more popular in search?
This chart shows how often people search Google for Hoyt and Samick by name. Each line represents a brand's share of searches for all ten archery brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Hoyt, Samick. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mathews | Barnett | Bear Archery | Hoyt | PSE | Bowtech | Elite Archery | Easton | Win & Win | Samick |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.4% | 15% | 15% | 15% | 16.4% | 8.2% | 5.5% | 2% | 0.34% | 0.22% |
| Nov 2025 | 26.9% | 12.1% | 14.7% | 18% | 13.2% | 8.1% | 4.4% | 2% | 0.39% | 0.25% |
| Dec 2025 | 23% | 15.4% | 15.4% | 15.4% | 13.8% | 8.4% | 4.6% | 3.1% | 0.56% | 0.42% |
| Jan 2026 | 19.1% | 10.5% | 15.7% | 15.7% | 15.6% | 12.8% | 5.7% | 3.8% | 0.69% | 0.43% |
| Feb 2026 | 17.6% | 9.6% | 14.4% | 17.6% | 16% | 11.7% | 6.4% | 5.2% | 0.88% | 0.55% |
| Mar 2026 | 17.6% | 9.6% | 17.6% | 14.4% | 16% | 11.7% | 6.4% | 5.2% | 0.95% | 0.48% |
| Apr 2026 | 17.1% | 9.4% | 17.1% | 14% | 15.6% | 14% | 6.2% | 5.1% | 0.93% | 0.65% |
| May 2026 | 17.3% | 9.5% | 17.3% | 14.2% | 15.8% | 11.6% | 7.7% | 5.2% | 0.87% | 0.62% |
| Jun 2026 | 18.7% | 10.2% | 15.2% | 15.2% | 13.9% | 12.5% | 8.3% | 4.5% | 0.88% | 0.55% |
| Jul 2026 | 18.9% | 10.3% | 15.5% | 15.5% | 15.3% | 12.6% | 6.9% | 3.8% | 0.73% | 0.45% |
| Aug 2026 | 23% | 12.6% | 15.4% | 15.4% | 13.8% | 10.3% | 5.6% | 3.1% | 0.46% | 0.3% |
| Sep 2026 | 23.2% | 15.5% | 15.5% | 15.5% | 13.9% | 8.5% | 4.6% | 2.5% | 0.56% | 0.3% |
How has the Hoyt and Samick comparison changed over the last 12 months?
3 findings
- Hoyt was ahead of Samick in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hoyt’s share of searches among archery brands worldwide moved from 15% to 15.5%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
- Across the 12 months ending September 2026, Samick’s share of searches among archery brands worldwide moved from 0.22% to 0.3%, and its estimated monthly branded searches moved from 740 to 650.
How did search popularity change for archery brands worldwide in September 2026?
3 changes
In September 2026, Barnett overtook Bear Archery and 2 others to rank 2nd among archery brands worldwide, with 15.5% of the searches.
Estimated monthly branded searches for Hoyt worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.
Estimated monthly branded searches for Samick worldwide fell 12.2% over 12 measured months, from 740 to 650 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Hoyt’s and Samick’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among archery brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.