Hot Wheels vs Minichamps:Which is more popular?
In October 2026, Hot Wheels had more branded searches than Minichamps among diecast model brands worldwide. Hot Wheels had about 368,000 branded searches, while Minichamps had 22,200. Hot Wheels made up 34.5% of all diecast model brand searches we track, and Minichamps accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about diecast model brands, Hot Wheels appeared in all five answers and Minichamps in one. Hot Wheels was mentioned before Minichamps in four out of five answers.
Who do people search for more?
Hot Wheels, about 17 searches for every 1 for Minichamps
Who does AI mention more?
Hot Wheels, mentioned in every answer we collected
Who does AI recommend more?
Hot Wheels, named ahead of Minichamps in 4 of 5 answers
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Top diecast model brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hot Wheels appeared in all five answers. Minichamps was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hot Wheels was listed before Minichamps in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Hot Wheels1st
Mini GT2nd- Matchbox3rd
Greenlight4th
Maisto5th
Tarmac Works6th
Inno647th- Kaido House8th
AUTOart9th- +1 more
Minichamps11th- +4 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hot Wheels5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mini GT4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Matchbox4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- AUTOart4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Greenlight4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kaido House3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Maisto3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Inno643 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tarmac Works3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Minichamps1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about diecast model brands
5 answers
Asked ChatGPT
“What are the best diecast model car brands?”
Asked ChatGPT
“Which 1:64 diecast brand is best for collectors?”
Asked ChatGPT
“What diecast car brands should I collect?”
Searched Google, AI Overview
“diecast cars”
Searched Google, AI Overview
“diecast model cars”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Hot Wheels or Minichamps more popular in search?
This chart shows how often people search Google for Hot Wheels and Minichamps by name. Each line represents a brand's share of searches for all 16 diecast model brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Hot Wheels, Minichamps. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hot Wheels | Mini GT | Matchbox | Tomica | Kaido House | Bburago | Maisto | Majorette | Minichamps | AUTOart | Inno64 | Tarmac Works | Greenlight | Welly | Corgi |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 33.4% | 18.9% | 8.2% | 10.2% | 4.8% | 6.7% | 6.7% | 1.8% | 2.5% | 2.5% | 1.3% | 1.3% | 1.1% | 0.27% | 0.27% |
| Dec 2025 | 36.2% | 16.8% | 8.9% | 11.1% | 4.2% | 6% | 6% | 1.9% | 2.7% | 2.2% | 1.2% | 1.2% | 0.97% | 0.24% | 0.24% |
| Jan 2026 | 33.7% | 19.1% | 6.8% | 10.8% | 4.9% | 5.5% | 6.8% | 2.2% | 3% | 2.5% | 1.7% | 1.4% | 1.1% | 0.27% | 0.27% |
| Feb 2026 | 31.4% | 21.8% | 7.7% | 11.8% | 5.5% | 4.2% | 5.2% | 3.1% | 2.3% | 2.3% | 1.5% | 1.5% | 1% | 0.24% | 0.24% |
| Mar 2026 | 30.5% | 21% | 9.2% | 11.4% | 5.3% | 5% | 5% | 3% | 2.7% | 2.2% | 1.5% | 1.5% | 1% | 0.24% | 0.24% |
| Apr 2026 | 31.2% | 21.5% | 9.4% | 11.7% | 4.4% | 4.2% | 5.1% | 3.1% | 2.3% | 2.3% | 1.5% | 1.5% | 1.3% | 0.24% | 0.24% |
| May 2026 | 30.9% | 21.3% | 9.3% | 11.6% | 4.4% | 4.2% | 5.1% | 3.7% | 2.3% | 2.3% | 1.5% | 1.5% | 1.2% | 0.24% | 0.24% |
| Jun 2026 | 30.4% | 20.9% | 9.1% | 11.4% | 5.2% | 5% | 5% | 3.5% | 2.2% | 2.2% | 1.5% | 1.5% | 1.2% | 0.23% | 0.2% |
| Jul 2026 | 34% | 19.2% | 8.3% | 12.7% | 5.9% | 3.7% | 4.6% | 3.3% | 2% | 2% | 1.4% | 1.4% | 0.91% | 0.21% | 0.18% |
| Aug 2026 | 33.4% | 18.9% | 10% | 10.7% | 5.8% | 4.5% | 4.5% | 3.2% | 2% | 2.5% | 1.6% | 1.3% | 0.9% | 0.21% | 0.21% |
| Sep 2026 | 37.4% | 17.3% | 11.2% | 9.8% | 5.3% | 4.1% | 4.1% | 2.9% | 1.8% | 1.8% | 1.5% | 1.2% | 0.82% | 0.19% | 0.24% |
| Oct 2026 | 34.5% | 16% | 15.5% | 9.5% | 4.9% | 4.6% | 4.6% | 2.7% | 2.1% | 1.7% | 1.4% | 1.1% | 0.76% | 0.34% | 0.18% |
How has branded search for Hot Wheels and Minichamps changed worldwide over the last 12 months?
3 findings
- Hot Wheels was ahead of Minichamps in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Hot Wheels’ share of searches among diecast model brands worldwide moved from 33.4% to 34.5%, and its estimated monthly branded searches moved from 301K to 368K.
- Across the 12 months ending October 2026, Minichamps’ share of searches among diecast model brands worldwide moved from 2.5% to 2.1%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for diecast model brands worldwide in October 2026?
2 changes
In October 2026, Hot Wheels lost share of searches among diecast model brands worldwide, from 37.4% to 34.5%.
In October 2026, Minichamps rose from 10th to 9th among diecast model brands worldwide.
How are Hot Wheels’ and Minichamps’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hot Wheels’ and Minichamps’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hot Wheels
1 branded search term
- hot wheels cars
Minichamps
1 branded search term
- minichamps
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