Hot Wheels vs Maisto:Which is more popular?
In October 2026, Hot Wheels had more branded searches than Maisto among diecast model brands worldwide. Hot Wheels had about 368,000 branded searches, while Maisto had 49,500. Hot Wheels made up 34.5% of all diecast model brand searches we track, and Maisto accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about diecast model brands, Hot Wheels appeared in all five answers and Maisto in three. Hot Wheels was mentioned before Maisto in four out of five answers.
Who do people search for more?
Hot Wheels, about 7 searches for every 1 for Maisto
Who does AI mention more?
Hot Wheels, mentioned in every answer we collected
Who does AI recommend more?
Hot Wheels, named ahead of Maisto in 4 of 5 answers
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Top diecast model brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hot Wheels appeared in all five answers. Maisto was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Hot Wheels was listed before Maisto in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Hot Wheels1st
Mini GT2nd- Matchbox3rd
Greenlight4th
Maisto5th
Tarmac Works6th
Inno647th- Kaido House8th
AUTOart9th
Bburago10th- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hot Wheels5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mini GT4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Matchbox4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- AUTOart4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Greenlight4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kaido House3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Maisto3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Inno643 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tarmac Works3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tomica2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about diecast model brands
5 answers
Asked ChatGPT
“What are the best diecast model car brands?”
Asked ChatGPT
“Which 1:64 diecast brand is best for collectors?”
Asked ChatGPT
“What diecast car brands should I collect?”
Searched Google, AI Overview
“diecast cars”
Searched Google, AI Overview
“diecast model cars”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Hot Wheels or Maisto more popular in search?
This chart shows how often people search Google for Hot Wheels and Maisto by name. Each line represents a brand's share of searches for all 16 diecast model brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Hot Wheels, Maisto. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hot Wheels | Mini GT | Matchbox | Tomica | Kaido House | Bburago | Maisto | Majorette | Minichamps | AUTOart | Inno64 | Tarmac Works | Greenlight | Welly | Corgi |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 33.4% | 18.9% | 8.2% | 10.2% | 4.8% | 6.7% | 6.7% | 1.8% | 2.5% | 2.5% | 1.3% | 1.3% | 1.1% | 0.27% | 0.27% |
| Dec 2025 | 36.2% | 16.8% | 8.9% | 11.1% | 4.2% | 6% | 6% | 1.9% | 2.7% | 2.2% | 1.2% | 1.2% | 0.97% | 0.24% | 0.24% |
| Jan 2026 | 33.7% | 19.1% | 6.8% | 10.8% | 4.9% | 5.5% | 6.8% | 2.2% | 3% | 2.5% | 1.7% | 1.4% | 1.1% | 0.27% | 0.27% |
| Feb 2026 | 31.4% | 21.8% | 7.7% | 11.8% | 5.5% | 4.2% | 5.2% | 3.1% | 2.3% | 2.3% | 1.5% | 1.5% | 1% | 0.24% | 0.24% |
| Mar 2026 | 30.5% | 21% | 9.2% | 11.4% | 5.3% | 5% | 5% | 3% | 2.7% | 2.2% | 1.5% | 1.5% | 1% | 0.24% | 0.24% |
| Apr 2026 | 31.2% | 21.5% | 9.4% | 11.7% | 4.4% | 4.2% | 5.1% | 3.1% | 2.3% | 2.3% | 1.5% | 1.5% | 1.3% | 0.24% | 0.24% |
| May 2026 | 30.9% | 21.3% | 9.3% | 11.6% | 4.4% | 4.2% | 5.1% | 3.7% | 2.3% | 2.3% | 1.5% | 1.5% | 1.2% | 0.24% | 0.24% |
| Jun 2026 | 30.4% | 20.9% | 9.1% | 11.4% | 5.2% | 5% | 5% | 3.5% | 2.2% | 2.2% | 1.5% | 1.5% | 1.2% | 0.23% | 0.2% |
| Jul 2026 | 34% | 19.2% | 8.3% | 12.7% | 5.9% | 3.7% | 4.6% | 3.3% | 2% | 2% | 1.4% | 1.4% | 0.91% | 0.21% | 0.18% |
| Aug 2026 | 33.4% | 18.9% | 10% | 10.7% | 5.8% | 4.5% | 4.5% | 3.2% | 2% | 2.5% | 1.6% | 1.3% | 0.9% | 0.21% | 0.21% |
| Sep 2026 | 37.4% | 17.3% | 11.2% | 9.8% | 5.3% | 4.1% | 4.1% | 2.9% | 1.8% | 1.8% | 1.5% | 1.2% | 0.82% | 0.19% | 0.24% |
| Oct 2026 | 34.5% | 16% | 15.5% | 9.5% | 4.9% | 4.6% | 4.6% | 2.7% | 2.1% | 1.7% | 1.4% | 1.1% | 0.76% | 0.34% | 0.18% |
How has branded search for Hot Wheels and Maisto changed worldwide over the last 12 months?
3 findings
- Hot Wheels was ahead of Maisto in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Hot Wheels’ share of searches among diecast model brands worldwide moved from 33.4% to 34.5%, and its estimated monthly branded searches moved from 301K to 368K.
- Across the 12 months ending October 2026, Maisto’s share of searches among diecast model brands worldwide moved from 6.7% to 4.6%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for diecast model brands worldwide in October 2026?
2 changes
In October 2026, Maisto gained share of searches among diecast model brands worldwide, from 4.1% to 4.6%.
In October 2026, Hot Wheels lost share of searches among diecast model brands worldwide, from 37.4% to 34.5%.
How are Hot Wheels’ and Maisto’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hot Wheels’ and Maisto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hot Wheels
1 branded search term
- hot wheels cars
Maisto
1 branded search term
- maisto
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