Brandwave

Holdson vs White Mountain Puzzles:Which is more popular?

In September 2026, White Mountain Puzzles had more branded searches than Holdson among jigsaw puzzle brands worldwide. White Mountain Puzzles had about 27,100 branded searches, while Holdson had 590. White Mountain Puzzles made up 9.4% of all jigsaw puzzle brand searches we track, and Holdson accounted for 0.21%. When we asked ChatGPT and Google AI Overviews about jigsaw puzzle brands, White Mountain Puzzles appeared in three of the five answers and Holdson in none.

Among jigsaw puzzle brands worldwide in September 2026

Who do people search for more?

White Mountain Puzzles, about 46 searches for every 1 for Holdson

White Mountain Puzzles 27.1K searchesHoldson 590 searches

Who does AI mention more?

White Mountain Puzzles, mentioned in 3 of 5 answers, Holdson in 0

White Mountain Puzzles in 3 of 5Holdson in 0 of 5

Who does AI recommend more?

White Mountain Puzzles, the only one of the two named

White Mountain Puzzles first in 3Holdson never named

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Top jigsaw puzzle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, White Mountain Puzzles was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Holdson did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ravensburger1st
  2. Buffalo Games2nd
  3. Cobble Hill3rd
  4. White Mountain Puzzles4th
  5. Springbok5th
  6. Pomegranate6th
  7. Clementoni7th
  8. New York Puzzle Company8th
  9. Wasgij–
  10. +1 more
  11. Holdson–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ravensburger5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Buffalo Games5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • White Mountain Puzzles3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cobble Hill3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Springbok3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • New York Puzzle Company2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pomegranate2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clementoni1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wasgij0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Holdson0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about jigsaw puzzle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Holdson or White Mountain Puzzles more popular in search?

This chart shows how often people search Google for Holdson and White Mountain Puzzles by name. Each line represents a brand's share of searches for all 11 jigsaw puzzle brands we track, month by month, from English-language searches worldwide.

Holdson and White Mountain Puzzles among jigsaw puzzle brands worldwide, by month

Share of searches by month for White Mountain Puzzles, Holdson. The figures are in the table below the chart.

View monthly share of searches table
MonthRavensburgerBuffalo GamesClementoniWhite Mountain PuzzlesWasgijCobble HillNew York Puzzle CompanySpringbokPomegranateGibsonsHoldson
Oct 202543.9%13.2%16.1%10.8%5.9%3.9%2.1%2.6%0.94%0.33%0.19%
Nov 202544.4%8.9%20%10.9%6%4%2.2%2.2%0.97%0.22%0.16%
Dec 202545.5%7.5%20.3%9.2%7.5%4.1%2.2%2.2%1%0.24%0.18%
Jan 202639.6%17.8%14.5%9.7%6.5%5.3%1.9%2.9%1.3%0.31%0.14%
Feb 202649.2%4.4%14.8%12.1%6.6%5.4%2.4%3%1.6%0.36%0.18%
Mar 202650.7%5.6%15.2%10.2%6.8%4.5%2%3%1.4%0.38%0.18%
Apr 202648%7.9%14.4%11.8%6.5%4.3%1.9%2.9%1.6%0.44%0.21%
May 202648.2%9.7%14.5%11.9%5.3%3.5%2.4%2.4%1.6%0.39%0.21%
Jun 202650.7%6.8%12.5%15.2%4.6%3.7%2%2.5%1.3%0.41%0.27%
Jul 202649.8%6.7%15%12.3%5.5%3.7%2.4%2.4%1.6%0.4%0.22%
Aug 202653.3%7.1%13.1%10.7%4.8%3.9%2.6%2.6%1.4%0.35%0.19%
Sep 202646.9%17.2%11.5%9.4%5.1%3.4%2.3%2.3%1.3%0.31%0.21%

How has the Holdson and White Mountain Puzzles comparison changed over the last 12 months?

3 findings

How did search popularity change for jigsaw puzzle brands worldwide in September 2026?

2 changes

  1. In September 2026, Buffalo Games overtook Clementoni and White Mountain Puzzles to rank 2nd among jigsaw puzzle brands worldwide, with 17.2% of the searches.

  2. In September 2026, White Mountain Puzzles lost share of searches among jigsaw puzzle brands worldwide, from 10.7% to 9.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Holdson’s and White Mountain Puzzles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Holdson

1 branded search term

  • holdson

White Mountain Puzzles

1 branded search term

  • white mountain puzzles

How the Brand Demand Index is measured

Other head-to-heads among jigsaw puzzle brands

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