Hirsch vs Uncle Straps:Which is more popular?
In October 2026, Uncle Straps had more branded searches than Hirsch among watch strap brands worldwide. Uncle Straps had about 14,800 branded searches, while Hirsch had 8,000. Uncle Straps made up 11.4% of all watch strap brand searches we track, and Hirsch accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about watch strap brands, Hirsch appeared in four of the five answers and Uncle Straps in none.
Who do people search for more?
Uncle Straps, about 85% more searches than Hirsch
Who does AI mention more?
Hirsch, mentioned in 4 of 5 answers, Uncle Straps in 0
Who does AI recommend more?
Hirsch, the only one of the two named
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Top watch strap brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hirsch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Uncle Straps did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Delugs1st- Hirsch2nd
Barton3rd
Molequin4th
Jean Rousseau5th
Artem6th
Crown & Buckle7th
Strapcode8th- Uncle Straps–
WatchGecko–- +4 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Barton4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hirsch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Delugs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Jean Rousseau2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Crown & Buckle2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Molequin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Strapcode1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Artem1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Uncle Straps0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- WatchGecko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about watch strap brands
5 answers
Asked ChatGPT
“Where's the best place to buy watch straps?”
Asked ChatGPT
“What are the best watch strap brands?”
Asked ChatGPT
“Which brand makes the best leather watch straps?”
Searched Google, AI Overview
“watch straps”
Searched Google, AI Overview
“leather watch strap”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Hirsch or Uncle Straps more popular in search?
This chart shows how often people search Google for Hirsch and Uncle Straps by name. Each line represents a brand's share of searches for all 14 watch strap brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Uncle Straps, Hirsch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Delugs | Uncle Straps | WatchGecko | Strapcode | Barton | Jean Rousseau | Hirsch | Crown & Buckle | Artem | Bulang & Sons | Nomad | Crafter Blue | Molequin | Cheapest NATO Straps |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 24.2% | 8.8% | 10.8% | 7.2% | 7.3% | 6.7% | 6.4% | 5.3% | 5.9% | 3.9% | 5.9% | 3.2% | 3.1% | 1.2% |
| Dec 2025 | 21.4% | 9.5% | 9.5% | 7.8% | 9.3% | 6% | 6.3% | 5.7% | 6.4% | 4.3% | 6.4% | 2.8% | 3.4% | 1.3% |
| Jan 2026 | 20.2% | 11% | 9% | 9% | 8.8% | 5.7% | 7.3% | 5.4% | 7.4% | 4% | 4.9% | 3.3% | 2.7% | 1.4% |
| Feb 2026 | 21% | 9.4% | 11.5% | 7.7% | 12.9% | 6.1% | 7% | 4.6% | 5.1% | 4.2% | 4.2% | 2.8% | 2.4% | 1.2% |
| Mar 2026 | 20.6% | 11.3% | 9.2% | 7.5% | 9% | 7.2% | 7.5% | 5.6% | 6.2% | 5% | 4.1% | 3.3% | 2.4% | 1.2% |
| Apr 2026 | 23.6% | 10.5% | 8.6% | 8.6% | 9.8% | 6.7% | 6.4% | 5.2% | 5.8% | 4.7% | 3.8% | 3.1% | 2.2% | 0.93% |
| May 2026 | 30.5% | 9.1% | 9.1% | 7.5% | 7.3% | 6% | 6% | 5.4% | 6.1% | 4.1% | 3.3% | 2.7% | 1.9% | 0.99% |
| Jun 2026 | 26.3% | 9.6% | 9.6% | 7.9% | 9.1% | 5.1% | 6.4% | 5.7% | 6.4% | 4.3% | 3.5% | 2.9% | 2.1% | 1% |
| Jul 2026 | 26.5% | 9.7% | 9.7% | 7.9% | 9% | 5.4% | 6.4% | 4.8% | 5.3% | 4.3% | 3.5% | 4.3% | 2.1% | 1% |
| Aug 2026 | 25.5% | 11.4% | 9.3% | 7.6% | 8.8% | 6.1% | 6.2% | 5.7% | 6.2% | 4.2% | 3.4% | 2.8% | 2% | 0.82% |
| Sep 2026 | 23.9% | 10.7% | 8.7% | 7.2% | 8.3% | 8.3% | 5.8% | 5.2% | 5.9% | 4.8% | 5.9% | 2.6% | 1.9% | 0.94% |
| Oct 2026 | 25.4% | 11.4% | 9.3% | 7.6% | 7.4% | 7.2% | 6.1% | 5.5% | 5.1% | 5.1% | 4.1% | 2.8% | 2% | 1% |
How has branded search for Hirsch and Uncle Straps changed worldwide over the last 12 months?
3 findings
- Uncle Straps was ahead of Hirsch in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Hirsch’s share of searches among watch strap brands worldwide moved from 6.4% to 6.1%, and its estimated monthly branded searches moved from 8.8K to 8K.
- Across the 12 months ending October 2026, Uncle Straps’ share of searches among watch strap brands worldwide moved from 8.8% to 11.4%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
How did search popularity change for watch strap brands worldwide in October 2026?
2 changes
In October 2026, Uncle Straps gained share of searches among watch strap brands worldwide, from 10.7% to 11.4%.
In October 2026, Hirsch rose from 9th to 7th among watch strap brands worldwide.
How are Hirsch’s and Uncle Straps’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Hirsch’s and Uncle Straps’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hirsch
2 branded search terms
- hirsch straps
- hirsch watch strap
Uncle Straps
1 branded search term
- uncle straps
Other head-to-heads among watch strap brands
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