HireInfluence vs The Influencer Marketing Factory:Which is more popular?
In September 2026, The Influencer Marketing Factory had more branded searches than HireInfluence among influencer marketing agencies worldwide. The Influencer Marketing Factory had about 1,600 branded searches, while HireInfluence had 880. The Influencer Marketing Factory made up 7.7% of all influencer marketing agency searches we track, and HireInfluence accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about influencer marketing agencies, HireInfluence and The Influencer Marketing Factory each appeared in four of the five answers. The Influencer Marketing Factory was mentioned before HireInfluence in four out of five answers.
Who do people search for more?
The Influencer Marketing Factory, about 82% more searches than HireInfluence
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
The Influencer Marketing Factory, named ahead of HireInfluence in 4 of 5 answers
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Top influencer marketing agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HireInfluence was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. The Influencer Marketing Factory was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. The Influencer Marketing Factory was listed before HireInfluence in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Viral Nation4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- The Influencer Marketing Factory4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
HireInfluence4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Socially Powerful2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Linqia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Influential2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
The Goat Agency1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ubiquitous1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- The Influencer Agency0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Socialyte0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about influencer marketing agencies
5 answers
Asked ChatGPT
“Which influencer marketing agency should I hire?”
Asked ChatGPT
“What are the best influencer marketing agencies?”
Asked ChatGPT
“What's the best influencer marketing agency for creator campaign support?”
Searched Google, AI Overview
“influencer marketing agency”
Searched Google, AI Overview
“best influencer agency”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is HireInfluence or The Influencer Marketing Factory more popular in search?
This chart shows how often people search Google for HireInfluence and The Influencer Marketing Factory by name. Each line represents a brand's share of searches for all 12 influencer marketing agencies we track, month by month, from English-language searches worldwide.
Share of searches by month for The Influencer Marketing Factory, HireInfluence. The figures are in the table below the chart.
View monthly share of searches table
| Month | Viral Nation | The Influencer Agency | The Goat Agency | Socially Powerful | The Influencer Marketing Factory | Linqia | HireInfluence | Influential | Socialyte | Obviously | Gleam Futures | Ubiquitous |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.1% | 12.5% | 46% | 7.7% | 4.8% | 4.1% | 1.2% | 2.2% | 0.99% | 0.99% | 0.81% | 1.5% |
| Nov 2025 | 17.3% | 12.6% | 46.5% | 6.6% | 4.1% | 3.3% | 1% | 2.3% | 1% | 1% | 1% | 3.3% |
| Dec 2025 | 20.5% | 20.5% | 37% | 6.3% | 4% | 4% | 1.5% | 2.2% | 1.2% | 0.8% | 0.98% | 0.98% |
| Jan 2026 | 18.8% | 36.9% | 27.7% | 4.9% | 3.6% | 2.4% | 0.9% | 1.6% | 0.73% | 0.9% | 0.73% | 0.9% |
| Feb 2026 | 31.2% | 18.6% | 20.5% | 9.9% | 4.9% | 3.8% | 1.5% | 3.3% | 1.5% | 1.8% | 1.5% | 1.5% |
| Mar 2026 | 31% | 22.6% | 16.6% | 7.9% | 4.9% | 4.9% | 1.8% | 3.8% | 1.5% | 1.8% | 1.8% | 1.5% |
| Apr 2026 | 32.6% | 19.4% | 17.4% | 8.4% | 5.2% | 5.2% | 1.9% | 4% | 1.9% | 1.5% | 1.5% | 1% |
| May 2026 | 33.2% | 22.2% | 14.5% | 8.4% | 5.2% | 5.2% | 2.4% | 3.5% | 1.6% | 1.6% | 1.3% | 0.85% |
| Jun 2026 | 34.5% | 17.6% | 15.1% | 8.7% | 6.7% | 5.5% | 3% | 3.7% | 1.6% | 1.6% | 1.3% | 0.59% |
| Jul 2026 | 29.8% | 18.6% | 15.9% | 9.3% | 7.1% | 5.7% | 3.9% | 3.9% | 2.1% | 1.7% | 1.4% | 0.49% |
| Aug 2026 | 30.8% | 19.3% | 13.3% | 9.5% | 8.7% | 6% | 2.7% | 4% | 2.2% | 1.8% | 1.2% | 0.41% |
| Sep 2026 | 32.1% | 16.3% | 13.9% | 9.8% | 7.7% | 6.2% | 4.2% | 4.2% | 2.3% | 1.5% | 1.2% | 0.43% |
How has the HireInfluence and The Influencer Marketing Factory comparison changed over the last 12 months?
3 findings
- The Influencer Marketing Factory was ahead of HireInfluence in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HireInfluence’s share of searches among influencer marketing agencies worldwide moved from 1.2% to 4.2%, and its estimated monthly branded searches moved from 480 to 880.
- Across the 12 months ending September 2026, The Influencer Marketing Factory’s share of searches among influencer marketing agencies worldwide moved from 4.8% to 7.7%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
How did search popularity change for influencer marketing agencies worldwide in September 2026?
2 changes
In September 2026, HireInfluence overtook Influential to rank 7th among influencer marketing agencies worldwide, with 4.2% of the searches.
In September 2026, The Influencer Marketing Factory lost share of searches among influencer marketing agencies worldwide, from 8.7% to 7.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using HireInfluence’s and The Influencer Marketing Factory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HireInfluence
1 branded search term
- hireinfluence
The Influencer Marketing Factory
1 branded search term
- the influencer marketing factory
Other head-to-heads among influencer marketing agencies
- Viral Nation vs The Influencer Agency: compare popularity
- Viral Nation vs The Goat Agency: compare popularity
- Viral Nation vs Socially Powerful: compare popularity
- Viral Nation vs The Influencer Marketing Factory: compare popularity
- The Influencer Agency vs The Goat Agency: compare popularity
- The Influencer Agency vs Socially Powerful: compare popularity
Put your own brand in this comparison
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