Brandwave

HireInfluence vs The Goat Agency:Which is more popular?

In September 2026, The Goat Agency had more branded searches than HireInfluence among influencer marketing agencies worldwide. The Goat Agency had about 2,900 branded searches, while HireInfluence had 880. The Goat Agency made up 13.9% of all influencer marketing agency searches we track, and HireInfluence accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about influencer marketing agencies, HireInfluence appeared in four of the five answers and The Goat Agency in one. HireInfluence was mentioned before The Goat Agency in four out of five answers.

Among influencer marketing agencies worldwide in September 2026

Who do people search for more?

The Goat Agency, about 3 searches for every 1 for HireInfluence

The Goat Agency 2.9K searchesHireInfluence 880 searches

Who does AI mention more?

HireInfluence, mentioned in 4 of 5 answers, The Goat Agency in 1

HireInfluence in 4 of 5The Goat Agency in 1 of 5

Who does AI recommend more?

HireInfluence, named ahead of The Goat Agency in 4 of 5 answers

HireInfluence first in 4The Goat Agency first in 1

Follow HireInfluence vs The Goat Agency and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top influencer marketing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HireInfluence was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. The Goat Agency was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. HireInfluence was listed before The Goat Agency in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Influencer Marketing Factory1st
  2. Viral Nation2nd
  3. Influential3rd
  4. Socially Powerful4th
  5. HireInfluence4th
  6. Linqia6th
  7. Ubiquitous7th
  8. The Goat Agency8th
  9. The Influencer Agency–
  10. Socialyte–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Viral Nation4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Influencer Marketing Factory4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HireInfluence4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Socially Powerful2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Linqia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Influential2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Goat Agency1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ubiquitous1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Influencer Agency0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Socialyte0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about influencer marketing agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is HireInfluence or The Goat Agency more popular in search?

This chart shows how often people search Google for HireInfluence and The Goat Agency by name. Each line represents a brand's share of searches for all 12 influencer marketing agencies we track, month by month, from English-language searches worldwide.

HireInfluence and The Goat Agency among influencer marketing agencies worldwide, by month

Share of searches by month for The Goat Agency, HireInfluence. The figures are in the table below the chart.

View monthly share of searches table
MonthViral NationThe Influencer AgencyThe Goat AgencySocially PowerfulThe Influencer Marketing FactoryLinqiaHireInfluenceInfluentialSocialyteObviouslyGleam FuturesUbiquitous
Oct 202517.1%12.5%46%7.7%4.8%4.1%1.2%2.2%0.99%0.99%0.81%1.5%
Nov 202517.3%12.6%46.5%6.6%4.1%3.3%1%2.3%1%1%1%3.3%
Dec 202520.5%20.5%37%6.3%4%4%1.5%2.2%1.2%0.8%0.98%0.98%
Jan 202618.8%36.9%27.7%4.9%3.6%2.4%0.9%1.6%0.73%0.9%0.73%0.9%
Feb 202631.2%18.6%20.5%9.9%4.9%3.8%1.5%3.3%1.5%1.8%1.5%1.5%
Mar 202631%22.6%16.6%7.9%4.9%4.9%1.8%3.8%1.5%1.8%1.8%1.5%
Apr 202632.6%19.4%17.4%8.4%5.2%5.2%1.9%4%1.9%1.5%1.5%1%
May 202633.2%22.2%14.5%8.4%5.2%5.2%2.4%3.5%1.6%1.6%1.3%0.85%
Jun 202634.5%17.6%15.1%8.7%6.7%5.5%3%3.7%1.6%1.6%1.3%0.59%
Jul 202629.8%18.6%15.9%9.3%7.1%5.7%3.9%3.9%2.1%1.7%1.4%0.49%
Aug 202630.8%19.3%13.3%9.5%8.7%6%2.7%4%2.2%1.8%1.2%0.41%
Sep 202632.1%16.3%13.9%9.8%7.7%6.2%4.2%4.2%2.3%1.5%1.2%0.43%

How has the HireInfluence and The Goat Agency comparison changed over the last 12 months?

3 findings

How did search popularity change for influencer marketing agencies worldwide in September 2026?

2 changes

  1. In September 2026, HireInfluence overtook Influential to rank 7th among influencer marketing agencies worldwide, with 4.2% of the searches.

  2. In September 2026, The Goat Agency gained share of searches among influencer marketing agencies worldwide, from 13.3% to 13.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using HireInfluence’s and The Goat Agency’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HireInfluence

1 branded search term

  • hireinfluence

The Goat Agency

1 branded search term

  • the goat agency

How the Brand Demand Index is measured

Other head-to-heads among influencer marketing agencies

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free