Brandwave

Hi-Chew vs Maynards Bassetts:Which is more popular?

In October 2026, Hi-Chew had more branded searches than Maynards Bassetts among candy brands worldwide. Hi-Chew had about 110,000 branded searches, while Maynards Bassetts had 1,300. Hi-Chew made up 4% of all candy brand searches we track, and Maynards Bassetts accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about candy brands, Hi-Chew appeared in one of the five answers and Maynards Bassetts in none.

Among candy brands worldwide in October 2026

Who do people search for more?

Hi-Chew, about 85 searches for every 1 for Maynards Bassetts

Hi-Chew 110K searchesMaynards Bassetts 1.3K searches

Who does AI mention more?

Hi-Chew, mentioned in 1 of 5 answers, Maynards Bassetts in 0

Hi-Chew in 1 of 5Maynards Bassetts in 0 of 5

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Top candy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hi-Chew was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Maynards Bassetts did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sour Patch Kids1st
  2. Haribo2nd
  3. Skittles3rd
  4. Nerds4th
  5. Jolly Rancher5th
  6. Warheads6th
  7. Starburst7th
  8. Trolli8th
  9. +2 more
  10. Hi-Chew11th
  11. +3 more
  12. Maynards Bassetts–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sour Patch Kids5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Haribo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Skittles3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nerds2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jolly Rancher2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mike and Ike2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Warheads2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Starburst2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Airheads2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Maynards Bassetts0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about candy brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 26, 2026.

Is Hi-Chew or Maynards Bassetts more popular in search?

This chart shows how often people search Google for Hi-Chew and Maynards Bassetts by name. Each line represents a brand's share of searches for all 15 candy brands we track, month by month, from English-language searches worldwide.

Hi-Chew and Maynards Bassetts among candy brands worldwide, by month

Share of searches by month for Hi-Chew, Maynards Bassetts. The figures are in the table below the chart.

View monthly share of searches table
MonthHariboSkittlesSour Patch KidsNerdsJolly RancherTwizzlersHi-ChewSwedish FishJelly BellyMike and IkeTrolliWarheadsStarburstAirheadsMaynards Bassetts
Nov 202523.2%18.9%10.4%11.6%8.5%5.7%3.8%3.8%3.8%2.5%3.8%1.4%1.4%1.1%0.05%
Dec 202523.8%19.4%10.6%9.7%8.7%5.8%3.9%3.2%4.8%3.2%3.2%1.2%1.2%1.2%0.06%
Jan 202624.7%20.2%11%8.8%9%4.9%4.1%3.3%4.1%2.7%3.3%1.2%1.5%1%0.06%
Feb 202624.4%20%10.9%10%8.9%4.9%4%3.3%4%2.7%3.3%1.2%1.3%0.99%0.04%
Mar 202623.8%19.5%10.7%9.8%8.7%4.8%3.9%3.9%4.8%3.2%3.2%1.4%1.2%0.96%0.06%
Apr 202624.2%19.8%10.8%8.6%8.9%4.8%4%4%4.8%3.3%3.3%1.2%1.3%0.98%0.06%
May 202623.6%19.3%10.6%9.7%8.6%5.8%3.9%3.9%4.7%2.6%3.9%1.2%1.2%0.95%0.04%
Jun 202623.4%19.2%10.5%9.6%8.6%5.7%4.7%3.9%3.9%3.1%3.9%1.2%1.2%1.2%0.07%
Jul 202623%18.8%10.3%10%8.4%5.6%4.6%3.8%4.6%3.1%3.8%1.1%1.2%1.4%0.05%
Aug 202621.7%21.7%9.7%8.9%9.7%5.3%4.4%3.6%4.4%3.6%3.6%1.3%1.1%1.3%0.06%
Sep 202620.8%20.8%11.4%8.5%9.3%6.3%4.2%4.2%4.2%3.4%3.4%1.3%1.1%1%0.05%
Oct 202620%20%13.4%9.5%9%6%4%4%3.3%3.3%3.3%1.5%1.4%1.2%0.05%

How has branded search for Hi-Chew and Maynards Bassetts changed worldwide over the last 12 months?

3 findings
  • Hi-Chew was ahead of Maynards Bassetts in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Hi-Chew’s share of searches among candy brands worldwide moved from 3.8% to 4%, and its estimated monthly branded searches moved from 90.5K to 110K.
  • Across the 12 months ending October 2026, Maynards Bassetts’ share of searches among candy brands worldwide held steady at 0.05%, and its estimated monthly branded searches held steady at 1.3K.

How did search popularity change for candy brands worldwide in October 2026?

1 change
  1. Hi-Chew’s share of searches among candy brands worldwide has lost ground for 3 months in a row, from 4.6% to 4% in October 2026.

How are Hi-Chew’s and Maynards Bassetts’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hi-Chew’s and Maynards Bassetts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hi-Chew

1 branded search term

  • hi chew

Maynards Bassetts

1 branded search term

  • maynards bassetts

How the Brand Demand Index is measured

Other head-to-heads among candy brands

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