How popular isHi-Chew?
In October 2026, people searched for Hi-Chew by name about 110,000 times worldwide, a 21.5% increase from the previous year. These searches made up 4% of all global candy brand searches, placing Hi-Chew seventh out of 15 brands. When we asked both ChatGPT and Google AI Overviews about candy brands, Hi-Chew appeared in one of the five answers and was the 11th most recommended of the 15.
Hi-Chew is the seventh most searched of 15 competitors and the 11th most recommended in the AI answers we collected.
HariboShare of searches 20%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
SkittlesShare of searches 20%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Sour Patch KidsShare of searches 13.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
NerdsShare of searches 9.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Hi-ChewShare of searches 4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 11th
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Top candy brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hi-Chew was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hi-Chew is the 11th most recommended of the 15.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sour Patch Kids5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Haribo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Skittles3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nerds2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jolly Rancher2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mike and Ike2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Warheads2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Starburst2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Airheads2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Hi-Chew1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about candy brands
5 answers
Asked ChatGPT
“What are the best candy brands?”
Asked ChatGPT
“Which sour candy should I buy?”
Asked ChatGPT
“What's the most popular candy right now?”
Searched Google, AI Overview
“candy brands”
Searched Google, AI Overview
“best candy”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 26, 2026.
How often do people search for Hi-Chew compared with other candy brands worldwide?
Share of searches by month for Haribo, Skittles, Sour Patch Kids, Nerds, Jolly Rancher, Twizzlers, Hi-Chew, Swedish Fish, Jelly Belly, Mike and Ike, Trolli. The figures are in the table below the chart.
View monthly share of searches table
| Month | Haribo | Skittles | Sour Patch Kids | Nerds | Jolly Rancher | Twizzlers | Hi-Chew | Swedish Fish | Jelly Belly | Mike and Ike | Trolli | Warheads | Starburst | Airheads | Maynards Bassetts |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 23.2% | 18.9% | 10.4% | 11.6% | 8.5% | 5.7% | 3.8% | 3.8% | 3.8% | 2.5% | 3.8% | 1.4% | 1.4% | 1.1% | 0.05% |
| Dec 2025 | 23.8% | 19.4% | 10.6% | 9.7% | 8.7% | 5.8% | 3.9% | 3.2% | 4.8% | 3.2% | 3.2% | 1.2% | 1.2% | 1.2% | 0.06% |
| Jan 2026 | 24.7% | 20.2% | 11% | 8.8% | 9% | 4.9% | 4.1% | 3.3% | 4.1% | 2.7% | 3.3% | 1.2% | 1.5% | 1% | 0.06% |
| Feb 2026 | 24.4% | 20% | 10.9% | 10% | 8.9% | 4.9% | 4% | 3.3% | 4% | 2.7% | 3.3% | 1.2% | 1.3% | 0.99% | 0.04% |
| Mar 2026 | 23.8% | 19.5% | 10.7% | 9.8% | 8.7% | 4.8% | 3.9% | 3.9% | 4.8% | 3.2% | 3.2% | 1.4% | 1.2% | 0.96% | 0.06% |
| Apr 2026 | 24.2% | 19.8% | 10.8% | 8.6% | 8.9% | 4.8% | 4% | 4% | 4.8% | 3.3% | 3.3% | 1.2% | 1.3% | 0.98% | 0.06% |
| May 2026 | 23.6% | 19.3% | 10.6% | 9.7% | 8.6% | 5.8% | 3.9% | 3.9% | 4.7% | 2.6% | 3.9% | 1.2% | 1.2% | 0.95% | 0.04% |
| Jun 2026 | 23.4% | 19.2% | 10.5% | 9.6% | 8.6% | 5.7% | 4.7% | 3.9% | 3.9% | 3.1% | 3.9% | 1.2% | 1.2% | 1.2% | 0.07% |
| Jul 2026 | 23% | 18.8% | 10.3% | 10% | 8.4% | 5.6% | 4.6% | 3.8% | 4.6% | 3.1% | 3.8% | 1.1% | 1.2% | 1.4% | 0.05% |
| Aug 2026 | 21.7% | 21.7% | 9.7% | 8.9% | 9.7% | 5.3% | 4.4% | 3.6% | 4.4% | 3.6% | 3.6% | 1.3% | 1.1% | 1.3% | 0.06% |
| Sep 2026 | 20.8% | 20.8% | 11.4% | 8.5% | 9.3% | 6.3% | 4.2% | 4.2% | 4.2% | 3.4% | 3.4% | 1.3% | 1.1% | 1% | 0.05% |
| Oct 2026 | 20% | 20% | 13.4% | 9.5% | 9% | 6% | 4% | 4% | 3.3% | 3.3% | 3.3% | 1.5% | 1.4% | 1.2% | 0.05% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 20% | 550K | +22.2% | -0.8 points | |
| 2, held 2nd | 20% | 550K | +22.2% | -0.8 points | |
| 3, held 3rd | 13.4% | 368K | +49.6% | +2 points | |
| 4, moved from 5th to 4th | 9.5% | 262K | +41.7% | +1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 9% | 246K | +22.4% | -0.3 pointsmoved from 4th to 5th | |
| 6, held 6th | 6% | 165K | +22.2% | -0.2 points | |
| 7, held 7th | Hi-ChewMorinaga | 4% | 110K | +21.5% | -0.2 points |
| 8, moved from 9th to 8th | 4% | 110K | +21.5% | -0.2 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th |  Jelly BellyJelly Belly Candy Company | 3.3% | 90.5K | 0% | -0.9 pointsmoved from 8th to 9th |
| 10, held 10th | Mike and IkeJust Born | 3.3% | 90.5K | +22.3% | -0.1 points |
| 11, held 11th | 3.3% | 90.5K | +22.3% | -0.1 points | |
| 12, held 12th | WarheadsImpact Confections | 1.5% | 40.5K | +49.4% | +0.2 points |
| 13, held 13th | 1.4% | 39.7K | +68.9% | +0.4 points | |
| 14, held 14th | AirheadsPerfetti Van Melle | 1.2% | 33.1K | +49.1% | +0.2 points |
| 15, held 15th | 0.05% | 1.3K | +30% | 0 points |
1.
Haribo20%
Held 1st. 550K estimated branded searches, +22.2% vs prior month. Share -0.8 points.
2.
Skittles20%
Held 2nd. 550K estimated branded searches, +22.2% vs prior month. Share -0.8 points.
13.4%
Held 3rd. 368K estimated branded searches, +49.6% vs prior month. Share +2 points.
4.
Nerds9.5%
Moved from 5th to 4th. 262K estimated branded searches, +41.7% vs prior month. Share +1 points.
9%
Moved from 4th to 5th. 246K estimated branded searches, +22.4% vs prior month. Share -0.3 points.
6%
Held 6th. 165K estimated branded searches, +22.2% vs prior month. Share -0.2 points.
7.
Hi-Chew4%
Held 7th. 110K estimated branded searches, +21.5% vs prior month. Share -0.2 points.
4%
Moved from 9th to 8th. 110K estimated branded searches, +21.5% vs prior month. Share -0.2 points.
3.3%
Moved from 8th to 9th. 90.5K estimated branded searches, 0% vs prior month. Share -0.9 points.
10.
Mike and Ike3.3%
Held 10th. 90.5K estimated branded searches, +22.3% vs prior month. Share -0.1 points.
11.
Trolli3.3%
Held 11th. 90.5K estimated branded searches, +22.3% vs prior month. Share -0.1 points.
12.
Warheads1.5%
Held 12th. 40.5K estimated branded searches, +49.4% vs prior month. Share +0.2 points.
13.
Starburst1.4%
Held 13th. 39.7K estimated branded searches, +68.9% vs prior month. Share +0.4 points.
14.
Airheads1.2%
Held 14th. 33.1K estimated branded searches, +49.1% vs prior month. Share +0.2 points.
0.05%
Held 15th. 1.3K estimated branded searches, +30% vs prior month. Share 0 points.
Compare popularity between Hi-Chew and its closest rivals
Every comparison with Hi-Chew
14 comparisons
How has branded search demand for Hi-Chew changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Hi-Chew worldwide rose from 90.5K to 110K.
- Across the 12 months ending October 2026, Hi-Chew’s share of searches among candy brands worldwide held steady, from 3.8% to 4%.
How did search popularity change for candy brands worldwide in October 2026?
6 changes
In October 2026, Nerds overtook Jolly Rancher to rank 4th among candy brands worldwide, with 9.5% of the searches.
In October 2026, Sour Patch Kids gained share of searches among candy brands worldwide, from 11.4% to 13.4%.
In October 2026, Jelly Belly lost share of searches among candy brands worldwide, from 4.2% to 3.3%.
In October 2026, Haribo lost share of searches among candy brands worldwide, from 20.8% to 20%.
In October 2026, Skittles lost share of searches among candy brands worldwide, from 20.8% to 20%.
Hi-Chew’s share of searches among candy brands worldwide has lost ground for 3 months in a row, from 4.6% to 4% in October 2026.
How are Hi-Chew’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Hi-Chew’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- hi chew
Who owns Hi-Chew?
Hi-Chew is owned by Morinaga. Brandwave does not track any other brands owned by Morinaga.
Do you work for Hi-Chew? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Hi-Chew your brand?
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