Brandwave

Heusinkveld vs Simagic:Which is more popular?

In September 2026, Simagic had more branded searches than Heusinkveld among sim racing brands worldwide. Simagic had about 60,500 branded searches, while Heusinkveld had 8,100. Simagic made up 6.1% of all sim racing brand searches we track, and Heusinkveld accounted for 0.81%. When we asked ChatGPT and Google AI Overviews about sim racing brands, Simagic appeared in one of the four answers and Heusinkveld in none.

Among sim racing brands worldwide in September 2026

Who do people search for more?

Simagic, about 7 searches for every 1 for Heusinkveld

Simagic 60.5K searchesHeusinkveld 8.1K searches

Who does AI mention more?

Simagic, mentioned in 1 of 4 answers, Heusinkveld in 0

Simagic in 1 of 4Heusinkveld in 0 of 4

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Top sim racing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Simagic was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Heusinkveld did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Moza1st
  2. Logitech2nd
  3. Fanatec3rd
  4. Simagic4th
  5. Thrustmaster5th
  6. Simucube6th
  7. Playseat–
  8. Next Level Racing–
  9. Trak Racer–
  10. +1 more
  11. Heusinkveld–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Moza4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Logitech3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fanatec2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Thrustmaster2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Simagic1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Simucube1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Playseat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Next Level Racing0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Trak Racer0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Heusinkveld0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+2 more

See every answer about sim racing brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Heusinkveld or Simagic more popular in search?

This chart shows how often people search Google for Heusinkveld and Simagic by name. Each line represents a brand's share of searches for all 12 sim racing brands we track, month by month, from English-language searches worldwide.

Heusinkveld and Simagic among sim racing brands worldwide, by month

Share of searches by month for Simagic, Heusinkveld. The figures are in the table below the chart.

View monthly share of searches table
MonthLogitechFanatecMozaPlayseatSimagicThrustmasterNext Level RacingSimucubeTrak RacerSim-LabHeusinkveldAsetek SimSports
Oct 202536%25.8%6.5%6.3%6.3%5.7%4.2%4.2%2.3%1.6%0.69%0.39%
Nov 202535.1%29.1%7%5.8%5.8%5.2%3.9%3.2%2.6%1.2%0.64%0.36%
Dec 202537.9%25.8%6.4%7.7%5.2%5.6%4.2%2.8%2.3%1%0.57%0.23%
Jan 202636.4%26.2%8%6.4%5.3%5.7%4.3%2.9%2.4%1.3%0.86%0.28%
Feb 202637.1%25.2%7.7%6.2%5.1%5.6%5.1%2.8%2.8%1.5%0.83%0.27%
Mar 202635.3%25.4%7.8%6.3%6.3%5.7%5.1%2.8%2.8%1.5%0.84%0.3%
Apr 202637%26.7%8.2%5.4%5.4%4.9%4.4%2.9%2.4%1.6%0.88%0.28%
May 202638.8%24.7%8.8%5%6.1%5.6%4.1%2.7%2.2%1.2%0.66%0.27%
Jun 202636.5%24.7%8.3%5%7.4%5.6%4.1%2.7%3.3%1.5%0.66%0.26%
Jul 202641%19.8%9.1%4.9%7.3%5.4%4%2.7%3.3%1.5%0.8%0.29%
Aug 202639.3%20%10.8%4.9%6%4.6%4.9%2.7%4%1.8%0.8%0.26%
Sep 202639.8%20.2%10.9%6.1%6.1%4.6%4.1%2.7%2.7%1.8%0.81%0.23%

How has the Heusinkveld and Simagic comparison changed over the last 12 months?

3 findings
  • Simagic was ahead of Heusinkveld in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Heusinkveld’s share of searches among sim racing brands worldwide moved from 0.69% to 0.81%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
  • Across the 12 months ending September 2026, Simagic’s share of searches among sim racing brands worldwide moved from 6.3% to 6.1%, and its estimated monthly branded searches moved from 90.5K to 60.5K.

How did search popularity change for sim racing brands worldwide in September 2026?

3 changes

  1. In September 2026, Playseat overtook Simagic and Next Level Racing to rank 4th among sim racing brands worldwide, with 6.1% of the searches.

  2. Estimated monthly branded searches for Simagic worldwide fell 33.1% over 12 measured months, from 90.5K to 60.5K in September 2026.

  3. Estimated monthly branded searches for Heusinkveld worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Heusinkveld’s and Simagic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Heusinkveld

1 branded search term

  • heusinkveld

Simagic

1 branded search term

  • simagic

How the Brand Demand Index is measured

Other head-to-heads among sim racing brands

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