Brandwave

Helix Native vs TONEX:Which is more popular?

In October 2026, TONEX had more branded searches than Helix Native among guitar amp simulators worldwide. TONEX had about 55,300 branded searches, while Helix Native had 3,600. TONEX made up 24.9% of all guitar amp simulator searches we track, and Helix Native accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about guitar amp simulators, Helix Native appeared in two of the five answers and TONEX in one. Helix Native was mentioned before TONEX in every answer that named either.

Among guitar amp simulators worldwide in October 2026

Who do people search for more?

TONEX, about 15 searches for every 1 for Helix Native

TONEX 55.3K searchesHelix Native 3.6K searches

Who does AI mention more?

Helix Native, mentioned in 2 of 5 answers, TONEX in 1

Helix Native in 2 of 5TONEX in 1 of 5

Who does AI recommend more?

Helix Native, named ahead of TONEX in 2 of 2 answers

Helix Native first in 2TONEX never first

Follow Helix Native vs TONEX and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top guitar amp simulators in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Helix Native was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. TONEX was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Helix Native was listed before TONEX in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Neural DSP1st
  2. AmpliTube2nd
  3. Neural Amp Modeler3rd
  4. Guitar Rig4th
  5. Helix Native5th
  6. STL Tones6th
  7. TONEX7th
  8. BIAS FX–
  9. Overloud–
  10. Nembrini Audio–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Neural DSP5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Neural Amp Modeler5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AmpliTube4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Guitar Rig2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Helix Native2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TONEX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • STL Tones1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BIAS FX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Overloud0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nembrini Audio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about guitar amp simulators

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Helix Native or TONEX more popular in search?

This chart shows how often people search Google for Helix Native and TONEX by name. Each line represents a brand's share of searches for all 12 guitar amp simulator brands we track, month by month, from English-language searches worldwide.

Helix Native and TONEX among guitar amp simulators worldwide, by month

Share of searches by month for TONEX, Helix Native. The figures are in the table below the chart.

View monthly share of searches table
MonthNeural DSPTONEXAmpliTubeNeural Amp ModelerGuitar RigSTL TonesBIAS FXHelix NativeOverloudNembrini AudioKuassaMercuriall
Nov 202551.1%17.2%10.3%6.9%5.6%2.5%2.1%2.1%1.1%0.61%0.25%0.25%
Dec 202551.9%15.1%12.8%7%5.7%1.7%2.1%1.7%0.93%0.62%0.26%0.23%
Jan 202641.8%18.1%15.3%8.4%6.9%2.5%2.5%2%1.4%0.59%0.27%0.22%
Feb 202636.1%22%16.1%8.8%7.2%2.2%2.6%2.2%1.2%0.96%0.29%0.4%
Mar 202634.5%21.1%15.4%10.3%8.5%2.5%2.5%2.1%1.7%0.91%0.34%0.27%
Apr 202644.8%18.4%13.4%9%6%2.2%1.8%1.8%1.2%0.96%0.24%0.24%
May 202641.3%20.7%12.4%10.2%6.8%2.5%2%1.7%1.1%0.9%0.27%0.22%
Jun 202631.5%23.6%14.1%14.1%7.7%2.8%1.9%1.9%1.2%0.68%0.25%0.31%
Jul 202631.3%19.1%14%20.9%6.3%2.3%1.9%1.9%1%0.8%0.25%0.25%
Aug 202634.9%21.3%12.8%15.6%7%2.1%1.7%2.5%0.93%0.73%0.23%0.23%
Sep 202630.9%28.2%13.8%11.3%7.6%2.3%1.8%1.8%1%0.79%0.25%0.25%
Oct 202633.3%24.9%14.9%10%8.2%2.4%2%1.6%1.3%0.86%0.27%0.27%

How has branded search for Helix Native and TONEX changed worldwide over the last 12 months?

3 findings
  • TONEX was ahead of Helix Native in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Helix Native’s share of searches among guitar amp simulators worldwide moved from 2.1% to 1.6%, and its estimated monthly branded searches moved from 8.1K to 3.6K.
  • Across the 12 months ending October 2026, TONEX’s share of searches among guitar amp simulators worldwide moved from 17.2% to 24.9%, and its estimated monthly branded searches moved from 67.6K to 55.3K.

How did search popularity change for guitar amp simulators worldwide in October 2026?

2 changes

  1. In October 2026, TONEX lost share of searches among guitar amp simulators worldwide, from 28.2% to 24.9%.

  2. Estimated monthly branded searches for Helix Native worldwide fell 55.6% over 12 measured months, from 8.1K to 3.6K in October 2026.

How are Helix Native’s and TONEX’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Helix Native’s and TONEX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Helix Native

1 branded search term

  • helix native

TONEX

2 branded search terms

  • tonex
  • tonex pedal

How the Brand Demand Index is measured

Other head-to-heads among guitar amp simulators

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free