haruharu wonder vs Purito Seoul:Which is more popular?
In October 2026, haruharu wonder had more branded searches than Purito Seoul among Korean sunscreen brands worldwide. haruharu wonder had about 22,200 branded searches, while Purito Seoul had 12,100. haruharu wonder made up 3.2% of all Korean sunscreen brand searches we track, and Purito Seoul accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about Korean sunscreen brands, haruharu wonder appeared in one of the five answers and Purito Seoul in none.
Who do people search for more?
haruharu wonder, about 83% more searches than Purito Seoul
Who does AI mention more?
haruharu wonder, mentioned in 1 of 5 answers, Purito Seoul in 0
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Top Korean sunscreen brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, haruharu wonder was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Purito Seoul did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Beauty of Joseon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
SKIN10044 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Round Lab3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Isntree3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
COSRX2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers- haruharu wonder1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Torriden1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Anua0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Purito Seoul0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MISSHA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about Korean sunscreen brands
5 answers
Asked ChatGPT
“Which Korean sunscreen should I buy?”
Asked ChatGPT
“What are the best Korean sunscreen brands?”
Asked ChatGPT
“What's the best Korean sunscreen for oily skin?”
Searched Google, AI Overview
“korean sunscreen”
Searched Google, AI Overview
“best korean sunscreen”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is haruharu wonder or Purito Seoul more popular in search?
This chart shows how often people search Google for haruharu wonder and Purito Seoul by name. Each line represents a brand's share of searches for all 11 Korean sunscreen brands we track, month by month, from English-language searches worldwide.
Share of searches by month for haruharu wonder, Purito Seoul. The figures are in the table below the chart.
View monthly share of searches table
| Month | Beauty of Joseon | Round Lab | SKIN1004 | Anua | COSRX | haruharu wonder | Isntree | Purito Seoul | MISSHA | AXIS-Y | Torriden |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 64.1% | 8.6% | 10.5% | 2.6% | 3.9% | 2.6% | 3.2% | 1.7% | 1.4% | 0.94% | 0.51% |
| Dec 2025 | 60.9% | 10% | 10% | 3% | 4.5% | 3% | 3.7% | 1.6% | 1.6% | 1.1% | 0.59% |
| Jan 2026 | 62.8% | 8.4% | 10.3% | 3.1% | 4.6% | 3.1% | 3.1% | 1.7% | 1.4% | 0.92% | 0.6% |
| Feb 2026 | 62.6% | 10.3% | 8.4% | 3.1% | 4.6% | 3.1% | 3.1% | 1.7% | 1.7% | 0.91% | 0.6% |
| Mar 2026 | 60.2% | 9.9% | 9.9% | 3.6% | 4.4% | 3% | 3.6% | 2% | 1.6% | 1.1% | 0.72% |
| Apr 2026 | 60% | 9.9% | 9.9% | 3.6% | 4.4% | 3% | 3.6% | 2% | 1.6% | 1.1% | 1.1% |
| May 2026 | 59% | 9.7% | 9.7% | 4.3% | 5.3% | 2.9% | 2.9% | 1.9% | 1.6% | 1.1% | 1.6% |
| Jun 2026 | 60.2% | 9.9% | 9.9% | 4.4% | 4.4% | 3% | 2.4% | 2% | 1.3% | 1.1% | 1.3% |
| Jul 2026 | 57.3% | 11.5% | 9.4% | 5.2% | 4.2% | 3.5% | 2.8% | 2.3% | 1.5% | 1.3% | 1% |
| Aug 2026 | 59.3% | 9.7% | 9.7% | 4.4% | 5.3% | 2.9% | 2.9% | 1.9% | 1.6% | 1.1% | 1.1% |
| Sep 2026 | 62.7% | 10.3% | 8.4% | 3.8% | 4.6% | 2.5% | 2.5% | 1.7% | 1.4% | 0.92% | 1.1% |
| Oct 2026 | 64.4% | 8.7% | 8.7% | 3.9% | 3.9% | 3.2% | 2.6% | 1.7% | 1.2% | 0.94% | 0.94% |
How has branded search for haruharu wonder and Purito Seoul changed worldwide over the last 12 months?
3 findings
- haruharu wonder was ahead of Purito Seoul in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, haruharu wonder’s share of searches among Korean sunscreen brands worldwide moved from 2.6% to 3.2%, and its estimated monthly branded searches moved from 12.1K to 22.2K.
- Across the 12 months ending October 2026, Purito Seoul’s share of searches among Korean sunscreen brands worldwide held steady at 1.7%, and its estimated monthly branded searches moved from 8.1K to 12.1K.
How did search popularity change for Korean sunscreen brands worldwide in October 2026?
2 changes
In October 2026, haruharu wonder gained share of searches among Korean sunscreen brands worldwide, from 2.5% to 3.2%.
Estimated monthly branded searches for Purito Seoul worldwide rose 49.4% over 12 measured months, from 8.1K to 12.1K in October 2026.
How are haruharu wonder’s and Purito Seoul’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using haruharu wonder’s and Purito Seoul’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
haruharu wonder
1 branded search term
- haruharu wonder sunscreen
Purito Seoul
1 branded search term
- purito sunscreen
Other head-to-heads among Korean sunscreen brands
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