Hard Yakka vs KingGee:Which is searched more?
In August 2026, Hard Yakka had more branded searches than KingGee among hi vis clothing brands worldwide. Hard Yakka was estimated to have 18.1K branded searches compared to KingGee’s 1.6K, and held an 80.1% Share of Search versus KingGee’s 7.1%. These are worldwide searches for English-language branded terms.
Follow Hard Yakka vs KingGee and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Hard Yakka or KingGee?
Compare the hi vis clothing brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hard Yakka, KingGee. The figures are in the table below the chart.
View monthly share of search table
| Month | Hard Yakka | KingGee |
|---|---|---|
| Oct 2025 | 82% | 7.3% |
| Nov 2025 | 82% | 7.3% |
| Dec 2025 | 80.7% | 8.7% |
| Jan 2026 | 79.3% | 8.6% |
| Feb 2026 | 79% | 8.5% |
| Mar 2026 | 82% | 7.2% |
| Apr 2026 | 82% | 7.3% |
| May 2026 | 79.8% | 7.1% |
| Jun 2026 | 78.8% | 8.3% |
| Jul 2026 | 78.4% | 8.5% |
| Aug 2026 | 80.1% | 7.1% |
| Sep 2026 | — | — |
How has the Hard Yakka and KingGee comparison changed over the last 12 months?
3 findings
- Hard Yakka was ahead of KingGee in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hard Yakka’s estimated Share of Search among hi vis clothing brands worldwide moved from 82% to 80.1%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 11 months ending August 2026, KingGee’s estimated Share of Search among hi vis clothing brands worldwide moved from 7.3% to 7.1%, and its estimated monthly branded searches held steady at 1.6K.
How did search popularity change for hi vis clothing brands worldwide in August 2026?
2 changes
In August 2026, Hard Yakka gained estimated Share of Search among hi vis clothing brands worldwide, from 78.4% to 80.1%.
In August 2026, KingGee lost estimated Share of Search among hi vis clothing brands worldwide, from 8.5% to 7.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Hard Yakka’s and KingGee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hard Yakka
1 branded search term
- hardyakka
KingGee
1 branded search term
- kinggee
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.