Brandwave

Happier vs Smiling Mind:Which is searched more?

In September 2026, Smiling Mind had more branded searches than Happier among meditation apps worldwide. Smiling Mind had about 9,900 branded searches, while Happier had 4,400. Smiling Mind made up 3.8% of all meditation app searches we track, and Happier accounted for 1.7%. These are worldwide searches for English-language branded terms.

Share of searches among meditation apps worldwide in September 2026Is Happier or Smiling Mind more popular in search?
Happier1.7%4.4K searches
vs
Smiling Mind3.8%9.9K searches

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Is Happier or Smiling Mind more popular in search?

Compare brands that offers an app for meditation and mindfulness. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Happier and Smiling Mind among meditation apps worldwide, by month

Share of searches by month for Smiling Mind, Happier. The figures are in the table below the chart.

View monthly share of searches table
MonthCalmInsight TimerBetterSleepHeadspaceSmiling MindWaking UpHappierMeditoHealthy Minds ProgramBalance
Oct 202524.6%29.3%12.4%14.1%6.8%3%5.2%3%0.6%0.93%
Nov 202526.4%31.2%8.9%12.7%7.3%3.2%5.4%3.2%0.64%0.92%
Dec 202531.1%25.6%10.8%12.2%5.9%3.9%6.2%2.6%0.63%1.1%
Jan 202632.2%31.2%8.6%10%4.7%3.8%5.2%2.6%0.74%1%
Feb 202636.7%24.7%8%11.3%6.5%2.9%6.5%1.9%0.57%0.89%
Mar 202636.3%25.3%7.4%10.5%9%3.3%4.5%2.2%0.77%0.7%
Apr 202626%28.1%9.7%14.3%8%3.5%5.1%3.5%0.86%0.85%
May 202623.2%28.3%9.9%17.6%6.6%3.6%6.7%2.4%0.88%0.8%
Jun 202622.8%29%11.5%14.5%7.7%2.8%5.2%5.1%0.67%0.68%
Jul 202624.1%29.4%13.2%13.9%4.8%3.9%5.9%3.2%0.77%0.78%
Aug 202623.6%27.7%13.7%11.4%9.2%3.3%3.7%6.1%0.66%0.54%
Sep 202633.8%33.5%12.8%9.1%3.8%2.5%1.7%1.7%0.73%0.37%

How has the Happier and Smiling Mind comparison changed over the last 12 months?

3 findings
  • The lead changed hands 6 times in the 12 months ending September 2026: Happier took it in December 2025, Smiling Mind took it in February 2026, Happier took it in May 2026, Smiling Mind took it in June 2026, Happier took it in July 2026, Smiling Mind took it in August 2026.
  • Across the 12 months ending September 2026, Happier’s share of searches among meditation apps worldwide moved from 5.2% to 1.7%, and its estimated monthly branded searches moved from 11.3K to 4.4K.
  • Across the 12 months ending September 2026, Smiling Mind’s share of searches among meditation apps worldwide moved from 6.8% to 3.8%, and its estimated monthly branded searches moved from 14.8K to 9.9K.

How did search popularity change for meditation apps worldwide in September 2026?

2 changes
  1. In September 2026, Smiling Mind lost share of searches among meditation apps worldwide, from 9.2% to 3.8%.

  2. In September 2026, Happier lost share of searches among meditation apps worldwide, from 3.7% to 1.7%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Happier’s and Smiling Mind’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Happier

3 branded search terms

  • 10 percent happier
  • happier meditation
  • ten percent happier

Smiling Mind

1 branded search term

  • smiling mind

How the Brand Demand Index is measured

Other head-to-heads among meditation apps

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