Brandwave

Habitify vs HabitNow:Which is more popular?

In September 2026, HabitNow had more branded searches than Habitify among habit tracker apps worldwide. HabitNow had about 8,100 branded searches, while Habitify had 5,400. HabitNow made up 10% of all habit tracker app searches we track, and Habitify accounted for 6.7%. When we asked ChatGPT and Google AI Overviews about habit tracker apps, Habitify appeared in four of the five answers and HabitNow in two. Habitify was mentioned before HabitNow in three out of five answers.

Among habit tracker apps worldwide in September 2026

Who do people search for more?

HabitNow, about 50% more searches than Habitify

HabitNow 8.1K searchesHabitify 5.4K searches

Who does AI mention more?

Habitify, mentioned in 4 of 5 answers, HabitNow in 2

Habitify in 4 of 5HabitNow in 2 of 5

Who does AI recommend more?

Habitify, named ahead of HabitNow in 3 of 5 answers

Habitify first in 3HabitNow first in 2

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Top habit tracker apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Habitify was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. HabitNow was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Habitify was listed before HabitNow in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Streaks1st
  2. Habitify2nd
  3. Loop Habit Tracker3rd
  4. Habitica4th
  5. HabitNow5th
  6. Finch6th
  7. Fabulous–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Streaks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Habitica4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Habitify4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Finch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Loop Habit Tracker3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HabitNow2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fabulous0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about habit tracker apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Habitify or HabitNow more popular in search?

This chart shows how often people search Google for Habitify and HabitNow by name. Each line represents a brand's share of searches for all seven habit tracker apps we track, month by month, from English-language searches worldwide.

Habitify and HabitNow among habit tracker apps worldwide, by month

Share of searches by month for HabitNow, Habitify. The figures are in the table below the chart.

View monthly share of searches table
MonthFinchFabulousHabitNowLoop Habit TrackerHabiticaHabitifyStreaks
Oct 202550.3%18.4%5.5%6.7%4.6%10.1%4.5%
Nov 202545.1%16.5%11%7.3%5%11%4%
Dec 202542.7%19.1%5.7%10.4%4.8%12.7%4.6%
Jan 202643.8%19.6%7.2%10.7%4%10.7%3.9%
Feb 202652%15.5%8.5%8.5%4.7%6.9%3.8%
Mar 202650.7%15.1%8.3%8.3%5.6%8.3%3.7%
Apr 202652.2%12.8%8.5%8.5%4.8%8.5%4.6%
May 202650.1%15%10%8.2%5.7%6.7%4.5%
Jun 202645.8%11.2%7.5%7.5%5.1%13.7%9.2%
Jul 202650.9%15.2%6.8%10.2%5.7%6.8%4.5%
Aug 202642.5%12.7%8.5%8.5%4.8%12.7%10.4%
Sep 202649.9%12.2%10%10%6.9%6.7%4.4%

How has the Habitify and HabitNow comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: HabitNow took it in February 2026, Habitify took it in June 2026, HabitNow took it in September 2026.
  • Across the 12 months ending September 2026, Habitify’s share of searches among habit tracker apps worldwide moved from 10.1% to 6.7%, and its estimated monthly branded searches moved from 9.9K to 5.4K.
  • Across the 12 months ending September 2026, HabitNow’s share of searches among habit tracker apps worldwide moved from 5.5% to 10%, and its estimated monthly branded searches moved from 5.4K to 8.1K.

How did search popularity change for habit tracker apps worldwide in September 2026?

4 changes
  1. In September 2026, HabitNow overtook Habitify and Streaks to rank 3rd among habit tracker apps worldwide, with 10% of the searches.

  2. In September 2026, Loop Habit Tracker overtook Habitify and Streaks to rank 4th among habit tracker apps worldwide, with 10% of the searches.

  3. In September 2026, Habitica overtook Habitify and Streaks to rank 5th among habit tracker apps worldwide, with 6.9% of the searches.

  4. In September 2026, Habitify lost share of searches among habit tracker apps worldwide, from 12.7% to 6.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Habitify’s and HabitNow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Habitify

1 branded search term

  • habitify

HabitNow

1 branded search term

  • habitnow

How the Brand Demand Index is measured

Other head-to-heads among habit tracker apps

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