Brandwave

How popular isFabulous?

In September 2026, people searched for Fabulous by name about 9,900 times worldwide, a 45.3% decrease from the previous year. These searches made up 12.2% of all global habit tracker app searches, placing Fabulous second out of seven apps. When we asked both ChatGPT and Google AI Overviews about habit tracker apps, Fabulous did not appear in any of the answers.

Search and AI answers in September 2026

Fabulous is the second most searched of 7 competitors and not listed in any AI answer.

  1. FinchShare of searches 49.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  2. FabulousShare of searches 12.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. HabitNowShare of searches 10%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. Loop Habit TrackerShare of searches 10%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. HabiticaShare of searches 6.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

+2 more

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Top habit tracker apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fabulous did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Streaks1st
  2. Habitify2nd
  3. Loop Habit Tracker3rd
  4. Habitica4th
  5. HabitNow5th
  6. Finch6th
  7. Fabulous–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Streaks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Habitica4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Habitify4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Finch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Loop Habit Tracker3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HabitNow2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fabulous0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about habit tracker apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which habit tracker apps compete with Fabulous?

Fabulous against habit tracker apps worldwide, by month

Share of searches by month for Finch, Fabulous, HabitNow, Loop Habit Tracker, Habitica, Habitify, Streaks. The figures are in the table below the chart.

View monthly share of searches table
MonthFinchFabulousHabitNowLoop Habit TrackerHabiticaHabitifyStreaks
Oct 202550.3%18.4%5.5%6.7%4.6%10.1%4.5%
Nov 202545.1%16.5%11%7.3%5%11%4%
Dec 202542.7%19.1%5.7%10.4%4.8%12.7%4.6%
Jan 202643.8%19.6%7.2%10.7%4%10.7%3.9%
Feb 202652%15.5%8.5%8.5%4.7%6.9%3.8%
Mar 202650.7%15.1%8.3%8.3%5.6%8.3%3.7%
Apr 202652.2%12.8%8.5%8.5%4.8%8.5%4.6%
May 202650.1%15%10%8.2%5.7%6.7%4.5%
Jun 202645.8%11.2%7.5%7.5%5.1%13.7%9.2%
Jul 202650.9%15.2%6.8%10.2%5.7%6.8%4.5%
Aug 202642.5%12.7%8.5%8.5%4.8%12.7%10.4%
Sep 202649.9%12.2%10%10%6.9%6.7%4.4%

  1. 1.Finch

    49.9%

    Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share +7.4 points.

  2. 2.Fabulous

    12.2%

    Held 2nd. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  3. 3.HabitNow

    10%

    Moved from 5th to 3rd. 8.1K estimated branded searches, 0% vs prior month. Share +1.5 points.

  4. 4.Loop Habit Tracker

    10%

    Moved from 6th to 4th. 8.1K estimated branded searches, 0% vs prior month. Share +1.5 points.

  5. 5.Habitica

    6.9%

    Moved from 7th to 5th. 5.6K estimated branded searches, +21.9% vs prior month. Share +2.1 points.

  6. 6.Habitify

    6.7%

    Moved from 3rd to 6th. 5.4K estimated branded searches, -55.4% vs prior month. Share -6 points.

  7. 7.Streaks

    4.4%

    Moved from 4th to 7th. 3.6K estimated branded searches, -63.6% vs prior month. Share -5.9 points.

Compare popularity between Fabulous and its closest rivals

Every comparison with Fabulous

6 comparisons

How has branded search demand for Fabulous changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fabulous worldwide fell from 18.1K to 9.9K.
  • Across the 12 months ending September 2026, Fabulous’ share of searches among habit tracker apps worldwide decreased from 18.4% to 12.2%.
  • Across the 12 months ending September 2026, Fabulous’ share of searches among habit tracker apps worldwide peaked at 19.6% in January 2026 and was lowest at 11.2% in June 2026.

How did search popularity change for habit tracker apps worldwide in September 2026?

6 changes

  1. In September 2026, HabitNow overtook Habitify and Streaks to rank 3rd among habit tracker apps worldwide, with 10% of the searches.

  2. In September 2026, Loop Habit Tracker overtook Habitify and Streaks to rank 4th among habit tracker apps worldwide, with 10% of the searches.

  3. In September 2026, Habitica overtook Habitify and Streaks to rank 5th among habit tracker apps worldwide, with 6.9% of the searches.

  4. In September 2026, Finch gained share of searches among habit tracker apps worldwide, from 42.5% to 49.9%.

  5. In September 2026, Habitify lost share of searches among habit tracker apps worldwide, from 12.7% to 6.7%.

  6. In September 2026, Streaks lost share of searches among habit tracker apps worldwide, from 10.4% to 4.4%.

How are Fabulous’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Fabulous’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fabulous app

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How the Brand Demand Index is measured

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