Brandwave

Grow and Convert vs Powered by Search:Which is more popular?

In September 2026, Powered by Search had more branded searches than Grow and Convert among B2B content marketing agencies worldwide. Powered by Search had about 590 branded searches, while Grow and Convert had 460. Powered by Search made up 7.1% of all B2B content marketing agency searches we track, and Grow and Convert accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about B2B content marketing agencies, Grow and Convert appeared in three of the five answers and Powered by Search in two. Grow and Convert was mentioned before Powered by Search in two out of three answers.

Among B2B content marketing agencies worldwide in September 2026

Who do people search for more?

Powered by Search, about 28% more searches than Grow and Convert

Powered by Search 590 searchesGrow and Convert 460 searches

Who does AI mention more?

Grow and Convert, mentioned in 3 of 5 answers, Powered by Search in 2

Grow and Convert in 3 of 5Powered by Search in 2 of 5

Who does AI recommend more?

Grow and Convert, named ahead of Powered by Search in 2 of 3 answers

Grow and Convert first in 2Powered by Search first in 1

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Top B2B content marketing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Grow and Convert was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Powered by Search was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Grow and Convert was listed before Powered by Search in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Omniscient Digital1st
  2. Animalz2nd
  3. Grow and Convert3rd
  4. Powered by Search4th
  5. Campfire Labs5th
  6. Siege Media6th
  7. Foundation Marketing7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Animalz3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Omniscient Digital3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grow and Convert3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Siege Media2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Powered by Search2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Campfire Labs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Foundation Marketing1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about B2B content marketing agencies

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Grow and Convert or Powered by Search more popular in search?

This chart shows how often people search Google for Grow and Convert and Powered by Search by name. Each line represents a brand's share of searches for all seven B2B content marketing agencies we track, month by month, from English-language searches worldwide.

Grow and Convert and Powered by Search among B2B content marketing agencies worldwide, by month

Share of searches by month for Powered by Search, Grow and Convert. The figures are in the table below the chart.

View monthly share of searches table
MonthAnimalzSiege MediaOmniscient DigitalFoundation MarketingPowered by SearchGrow and ConvertCampfire Labs
Oct 202532.9%24.6%19.5%4.9%4.9%9.9%3.3%
Nov 202535.8%22.7%15.5%4.7%4.7%12.8%3.8%
Dec 202536.7%23.1%12.2%15.8%4.7%5.4%2.1%
Jan 202641.2%26.5%11%6.5%5.3%7.1%2.3%
Feb 202634.9%33.2%11.4%5.5%6.8%6.3%1.9%
Mar 202639.3%25.3%13.7%6.2%7.6%6%1.8%
Apr 202639.2%25.4%13.8%9.3%5.1%5.8%1.5%
May 202631.5%37.5%10.4%7.5%5%5.9%2.2%
Jun 202640.6%26.4%14.3%6.5%4.3%6.1%1.9%
Jul 202635.1%28.4%15.4%7%5.7%6.7%1.7%
Aug 202640.1%25.6%13.5%6.5%5.3%6.2%2.8%
Sep 202644.3%22.9%12%7.1%7.1%5.5%1.1%

How has the Grow and Convert and Powered by Search comparison changed over the last 12 months?

3 findings

How did search popularity change for B2B content marketing agencies worldwide in September 2026?

2 changes

  1. In September 2026, Powered by Search overtook Grow and Convert to rank 5th among B2B content marketing agencies worldwide, with 7.1% of the searches.

  2. In September 2026, Grow and Convert lost share of searches among B2B content marketing agencies worldwide, from 6.2% to 5.5%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Grow and Convert’s and Powered by Search’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Grow and Convert

2 branded search terms

  • grow and convert
  • growandconvert

Powered by Search

1 branded search term

  • powered by search

How the Brand Demand Index is measured

Other head-to-heads among B2B content marketing agencies

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