Brandwave

Glerups vs Minnetonka:Which is more popular?

In September 2026, Glerups had more branded searches than Minnetonka among slipper brands worldwide. Glerups had about 33,100 branded searches, while Minnetonka had 8,100. Glerups made up 3.9% of all slipper brand searches we track, and Minnetonka accounted for 0.96%. When we asked ChatGPT and Google AI Overviews about slipper brands, Glerups and Minnetonka each appeared in one of the five answers. Glerups and Minnetonka were each mentioned first in one of the two answers that named either.

Among slipper brands worldwide in September 2026

Who do people search for more?

Glerups, about 4 searches for every 1 for Minnetonka

Glerups 33.1K searchesMinnetonka 8.1K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Glerups in 1 of 5Minnetonka in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Glerups first in 1Minnetonka first in 1

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Top slipper brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Glerups was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Minnetonka was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Glerups and Minnetonka were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. UGG1st
  2. Dearfoams2nd
  3. L.L.Bean3rd
  4. Vionic4th
  5. Minnetonka5th
  6. Isotoner6th
  7. Glerups7th
  8. Birkenstock8th
  9. Haflinger8th
  10. Bombas10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • UGG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dearfoams4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Haflinger2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • L.L.Bean2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vionic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Birkenstock1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bombas1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Glerups1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Isotoner1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Minnetonka1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+3 more

See every answer about slipper brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Glerups or Minnetonka more popular in search?

This chart shows how often people search Google for Glerups and Minnetonka by name. Each line represents a brand's share of searches for all 13 slipper brands we track, month by month, from English-language searches worldwide.

Glerups and Minnetonka among slipper brands worldwide, by month

Share of searches by month for Glerups, Minnetonka. The figures are in the table below the chart.

View monthly share of searches table
MonthUGGBirkenstockBombasGlerupsHaflingerL.L.BeanVionicDearfoamsIsotonerMinnetonkaMahabisGiessweinEMU Australia
Oct 202570.4%9.5%7.7%2.9%1.6%2.3%1.6%0.85%0.85%1.3%0.46%0.38%0.25%
Nov 202572.6%5.3%11.9%2%1.3%2.4%1.1%0.72%0.59%1.3%0.32%0.32%0.17%
Dec 202567.9%5%13.6%2.7%1.5%4.1%1.2%1%0.67%1.5%0.3%0.25%0.16%
Jan 202659.8%9.8%12%4.4%2.4%4.4%2%1.3%1.1%1.6%0.59%0.48%0.21%
Feb 202659.4%14.5%9.8%4.4%2%2.9%2%1.1%1.1%1.6%0.71%0.48%0.21%
Mar 202656%20.6%7.5%4.1%1.8%2.3%2.3%1%1.2%1.5%0.82%0.44%0.37%
Apr 202650.1%22.4%8.2%5.5%2.5%2%3%1.1%1.3%1.3%1.3%0.59%0.59%
May 202649%26.9%6.6%4.4%2.4%1.6%2.9%1.3%1.3%1.1%1.3%0.48%0.72%
Jun 202646.6%31.3%6.3%3.4%2.3%1.5%2.8%1%1.5%1.3%1%0.44%0.56%
Jul 202651.6%28.3%5.7%3.1%2.1%1.4%2.5%1.1%1.4%0.92%0.92%0.34%0.5%
Aug 202658.5%21.5%6.4%3.5%1.9%1.6%1.9%0.86%1.3%1%0.86%0.3%0.3%
Sep 202664.9%15.9%5.8%3.9%1.7%1.7%1.7%0.96%0.96%0.96%0.64%0.34%0.28%

How has the Glerups and Minnetonka comparison changed over the last 12 months?

3 findings
  • Glerups was ahead of Minnetonka in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Glerups’ share of searches among slipper brands worldwide moved from 2.9% to 3.9%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Minnetonka’s share of searches among slipper brands worldwide moved from 1.3% to 0.96%, and its estimated monthly branded searches moved from 18.1K to 8.1K.

How did search popularity change for slipper brands worldwide in September 2026?

2 changes

  1. In September 2026, Minnetonka fell from 9th to 10th among slipper brands worldwide.

  2. Estimated monthly branded searches for Glerups worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Glerups’ and Minnetonka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Glerups

1 branded search term

  • glerups

Minnetonka

1 branded search term

  • minnetonka slippers

How the Brand Demand Index is measured

Other head-to-heads among slipper brands

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