Brandwave

Birkenstock vs Glerups:Which is more popular?

In September 2026, Birkenstock had more branded searches than Glerups among slipper brands worldwide. Birkenstock had about 135,000 branded searches, while Glerups had 33,100. Birkenstock made up 15.9% of all slipper brand searches we track, and Glerups accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about slipper brands, Birkenstock and Glerups each appeared in one of the five answers. Birkenstock and Glerups were each mentioned first in one of the two answers that named either.

Among slipper brands worldwide in September 2026

Who do people search for more?

Birkenstock, about 4 searches for every 1 for Glerups

Birkenstock 135K searchesGlerups 33.1K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Birkenstock in 1 of 5Glerups in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Birkenstock first in 1Glerups first in 1

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Top slipper brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Birkenstock and Glerups were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Birkenstock and Glerups were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. UGG1st
  2. Dearfoams2nd
  3. L.L.Bean3rd
  4. Vionic4th
  5. Minnetonka5th
  6. Isotoner6th
  7. Glerups7th
  8. Birkenstock8th
  9. Haflinger8th
  10. Bombas10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • UGG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dearfoams4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Haflinger2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • L.L.Bean2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vionic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Birkenstock1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bombas1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Glerups1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Isotoner1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Minnetonka1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+3 more

See every answer about slipper brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Birkenstock or Glerups more popular in search?

This chart shows how often people search Google for Birkenstock and Glerups by name. Each line represents a brand's share of searches for all 13 slipper brands we track, month by month, from English-language searches worldwide.

Birkenstock and Glerups among slipper brands worldwide, by month

Share of searches by month for Birkenstock, Glerups. The figures are in the table below the chart.

View monthly share of searches table
MonthUGGBirkenstockBombasGlerupsHaflingerL.L.BeanVionicDearfoamsIsotonerMinnetonkaMahabisGiessweinEMU Australia
Oct 202570.4%9.5%7.7%2.9%1.6%2.3%1.6%0.85%0.85%1.3%0.46%0.38%0.25%
Nov 202572.6%5.3%11.9%2%1.3%2.4%1.1%0.72%0.59%1.3%0.32%0.32%0.17%
Dec 202567.9%5%13.6%2.7%1.5%4.1%1.2%1%0.67%1.5%0.3%0.25%0.16%
Jan 202659.8%9.8%12%4.4%2.4%4.4%2%1.3%1.1%1.6%0.59%0.48%0.21%
Feb 202659.4%14.5%9.8%4.4%2%2.9%2%1.1%1.1%1.6%0.71%0.48%0.21%
Mar 202656%20.6%7.5%4.1%1.8%2.3%2.3%1%1.2%1.5%0.82%0.44%0.37%
Apr 202650.1%22.4%8.2%5.5%2.5%2%3%1.1%1.3%1.3%1.3%0.59%0.59%
May 202649%26.9%6.6%4.4%2.4%1.6%2.9%1.3%1.3%1.1%1.3%0.48%0.72%
Jun 202646.6%31.3%6.3%3.4%2.3%1.5%2.8%1%1.5%1.3%1%0.44%0.56%
Jul 202651.6%28.3%5.7%3.1%2.1%1.4%2.5%1.1%1.4%0.92%0.92%0.34%0.5%
Aug 202658.5%21.5%6.4%3.5%1.9%1.6%1.9%0.86%1.3%1%0.86%0.3%0.3%
Sep 202664.9%15.9%5.8%3.9%1.7%1.7%1.7%0.96%0.96%0.96%0.64%0.34%0.28%

Birkenstock sells other things too, so only its searches that name this product count here, like “birkenstock slippers”.

How has the Birkenstock and Glerups comparison changed over the last 12 months?

3 findings
  • Birkenstock was ahead of Glerups in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Birkenstock’s share of searches among slipper brands worldwide moved from 9.5% to 15.9%, and its estimated monthly branded searches held steady at 135K.
  • Across the 12 months ending September 2026, Glerups’ share of searches among slipper brands worldwide moved from 2.9% to 3.9%, and its estimated monthly branded searches moved from 40.5K to 33.1K.

How did search popularity change for slipper brands worldwide in September 2026?

2 changes

  1. In September 2026, Birkenstock lost share of searches among slipper brands worldwide, from 21.5% to 15.9%.

  2. Estimated monthly branded searches for Glerups worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Birkenstock’s and Glerups’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Birkenstock

1 branded search term

  • birkenstock slippers

Glerups

1 branded search term

  • glerups

How the Brand Demand Index is measured

Other head-to-heads among slipper brands

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