Glerups vs Haflinger:Which is more popular?
In September 2026, Glerups had more branded searches than Haflinger among slipper brands worldwide. Glerups had about 33,100 branded searches, while Haflinger had 14,800. Glerups made up 3.9% of all slipper brand searches we track, and Haflinger accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about slipper brands, Haflinger appeared in two of the five answers and Glerups in one. Glerups and Haflinger were each mentioned first in one of the two answers that named either.
Who do people search for more?
Glerups, about 2 searches for every 1 for Haflinger
Who does AI mention more?
Haflinger, mentioned in 2 of 5 answers, Glerups in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top slipper brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Haflinger was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Glerups was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Glerups and Haflinger were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
UGG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Dearfoams4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Haflinger2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
L.L.Bean2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vionic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Birkenstock1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bombas1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Glerups1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Isotoner1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Minnetonka1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about slipper brands
5 answers
Asked ChatGPT
“Which slipper brand should I buy?”
Asked ChatGPT
“What are the best slipper brands?”
Asked ChatGPT
“What's the best slipper brand for keeping feet warm in winter?”
Searched Google, AI Overview
“slippers”
Searched Google, AI Overview
“mens slippers”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Glerups or Haflinger more popular in search?
This chart shows how often people search Google for Glerups and Haflinger by name. Each line represents a brand's share of searches for all 13 slipper brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Glerups, Haflinger. The figures are in the table below the chart.
View monthly share of searches table
| Month | UGG | Birkenstock | Bombas | Glerups | Haflinger | L.L.Bean | Vionic | Dearfoams | Isotoner | Minnetonka | Mahabis | Giesswein | EMU Australia |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 70.4% | 9.5% | 7.7% | 2.9% | 1.6% | 2.3% | 1.6% | 0.85% | 0.85% | 1.3% | 0.46% | 0.38% | 0.25% |
| Nov 2025 | 72.6% | 5.3% | 11.9% | 2% | 1.3% | 2.4% | 1.1% | 0.72% | 0.59% | 1.3% | 0.32% | 0.32% | 0.17% |
| Dec 2025 | 67.9% | 5% | 13.6% | 2.7% | 1.5% | 4.1% | 1.2% | 1% | 0.67% | 1.5% | 0.3% | 0.25% | 0.16% |
| Jan 2026 | 59.8% | 9.8% | 12% | 4.4% | 2.4% | 4.4% | 2% | 1.3% | 1.1% | 1.6% | 0.59% | 0.48% | 0.21% |
| Feb 2026 | 59.4% | 14.5% | 9.8% | 4.4% | 2% | 2.9% | 2% | 1.1% | 1.1% | 1.6% | 0.71% | 0.48% | 0.21% |
| Mar 2026 | 56% | 20.6% | 7.5% | 4.1% | 1.8% | 2.3% | 2.3% | 1% | 1.2% | 1.5% | 0.82% | 0.44% | 0.37% |
| Apr 2026 | 50.1% | 22.4% | 8.2% | 5.5% | 2.5% | 2% | 3% | 1.1% | 1.3% | 1.3% | 1.3% | 0.59% | 0.59% |
| May 2026 | 49% | 26.9% | 6.6% | 4.4% | 2.4% | 1.6% | 2.9% | 1.3% | 1.3% | 1.1% | 1.3% | 0.48% | 0.72% |
| Jun 2026 | 46.6% | 31.3% | 6.3% | 3.4% | 2.3% | 1.5% | 2.8% | 1% | 1.5% | 1.3% | 1% | 0.44% | 0.56% |
| Jul 2026 | 51.6% | 28.3% | 5.7% | 3.1% | 2.1% | 1.4% | 2.5% | 1.1% | 1.4% | 0.92% | 0.92% | 0.34% | 0.5% |
| Aug 2026 | 58.5% | 21.5% | 6.4% | 3.5% | 1.9% | 1.6% | 1.9% | 0.86% | 1.3% | 1% | 0.86% | 0.3% | 0.3% |
| Sep 2026 | 64.9% | 15.9% | 5.8% | 3.9% | 1.7% | 1.7% | 1.7% | 0.96% | 0.96% | 0.96% | 0.64% | 0.34% | 0.28% |
How has the Glerups and Haflinger comparison changed over the last 12 months?
3 findings
- Glerups was ahead of Haflinger in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Glerups’ share of searches among slipper brands worldwide moved from 2.9% to 3.9%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 12 months ending September 2026, Haflinger’s share of searches among slipper brands worldwide moved from 1.6% to 1.7%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
How did search popularity change for slipper brands worldwide in September 2026?
2 changes
Haflinger’s share of searches among slipper brands worldwide has lost ground for 3 months in a row, from 2.3% to 1.7% in September 2026.
Estimated monthly branded searches for Glerups worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Glerups’ and Haflinger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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