Brandwave

Gleam Futures vs The Influencer Marketing Factory:Which is more popular?

In September 2026, The Influencer Marketing Factory had more branded searches than Gleam Futures among influencer marketing agencies worldwide. The Influencer Marketing Factory had about 1,600 branded searches, while Gleam Futures had 260. The Influencer Marketing Factory made up 7.7% of all influencer marketing agency searches we track, and Gleam Futures accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about influencer marketing agencies, The Influencer Marketing Factory appeared in four of the five answers and Gleam Futures in none.

Among influencer marketing agencies worldwide in September 2026

Who do people search for more?

The Influencer Marketing Factory, about 6 searches for every 1 for Gleam Futures

The Influencer Marketing Factory 1.6K searchesGleam Futures 260 searches

Who does AI mention more?

The Influencer Marketing Factory, mentioned in 4 of 5 answers, Gleam Futures in 0

The Influencer Marketing Factory in 4 of 5Gleam Futures in 0 of 5

Who does AI recommend more?

The Influencer Marketing Factory, the only one of the two named

The Influencer Marketing Factory first in 4Gleam Futures never named

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Top influencer marketing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Influencer Marketing Factory was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Gleam Futures did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Influencer Marketing Factory1st
  2. Viral Nation2nd
  3. Influential3rd
  4. Socially Powerful4th
  5. HireInfluence4th
  6. Linqia6th
  7. Ubiquitous7th
  8. The Goat Agency8th
  9. The Influencer Agency–
  10. +2 more
  11. Gleam Futures–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Viral Nation4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Influencer Marketing Factory4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HireInfluence4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Socially Powerful2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Linqia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Influential2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Goat Agency1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ubiquitous1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Influencer Agency0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gleam Futures0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about influencer marketing agencies

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Gleam Futures or The Influencer Marketing Factory more popular in search?

This chart shows how often people search Google for Gleam Futures and The Influencer Marketing Factory by name. Each line represents a brand's share of searches for all 12 influencer marketing agencies we track, month by month, from English-language searches worldwide.

Gleam Futures and The Influencer Marketing Factory among influencer marketing agencies worldwide, by month

Share of searches by month for The Influencer Marketing Factory, Gleam Futures. The figures are in the table below the chart.

View monthly share of searches table
MonthViral NationThe Influencer AgencyThe Goat AgencySocially PowerfulThe Influencer Marketing FactoryLinqiaHireInfluenceInfluentialSocialyteObviouslyGleam FuturesUbiquitous
Oct 202517.1%12.5%46%7.7%4.8%4.1%1.2%2.2%0.99%0.99%0.81%1.5%
Nov 202517.3%12.6%46.5%6.6%4.1%3.3%1%2.3%1%1%1%3.3%
Dec 202520.5%20.5%37%6.3%4%4%1.5%2.2%1.2%0.8%0.98%0.98%
Jan 202618.8%36.9%27.7%4.9%3.6%2.4%0.9%1.6%0.73%0.9%0.73%0.9%
Feb 202631.2%18.6%20.5%9.9%4.9%3.8%1.5%3.3%1.5%1.8%1.5%1.5%
Mar 202631%22.6%16.6%7.9%4.9%4.9%1.8%3.8%1.5%1.8%1.8%1.5%
Apr 202632.6%19.4%17.4%8.4%5.2%5.2%1.9%4%1.9%1.5%1.5%1%
May 202633.2%22.2%14.5%8.4%5.2%5.2%2.4%3.5%1.6%1.6%1.3%0.85%
Jun 202634.5%17.6%15.1%8.7%6.7%5.5%3%3.7%1.6%1.6%1.3%0.59%
Jul 202629.8%18.6%15.9%9.3%7.1%5.7%3.9%3.9%2.1%1.7%1.4%0.49%
Aug 202630.8%19.3%13.3%9.5%8.7%6%2.7%4%2.2%1.8%1.2%0.41%
Sep 202632.1%16.3%13.9%9.8%7.7%6.2%4.2%4.2%2.3%1.5%1.2%0.43%

How has the Gleam Futures and The Influencer Marketing Factory comparison changed over the last 12 months?

3 findings

How did search popularity change for influencer marketing agencies worldwide in September 2026?

2 changes
  1. In September 2026, The Influencer Marketing Factory lost share of searches among influencer marketing agencies worldwide, from 8.7% to 7.7%.

  2. Estimated monthly branded searches for Gleam Futures worldwide fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gleam Futures’ and The Influencer Marketing Factory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gleam Futures

1 branded search term

  • gleamfutures

The Influencer Marketing Factory

1 branded search term

  • the influencer marketing factory

How the Brand Demand Index is measured

Other head-to-heads among influencer marketing agencies

Creator with pink hair and a pink jacket

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