Brandwave

Gleam Futures vs Obviously:Which is more popular?

In September 2026, Obviously had more branded searches than Gleam Futures among influencer marketing agencies worldwide. Obviously had about 320 branded searches, while Gleam Futures had 260. Obviously made up 1.5% of all influencer marketing agency searches we track, and Gleam Futures accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about influencer marketing agencies, neither Gleam Futures nor Obviously appeared in any of the five answers.

Among influencer marketing agencies worldwide in September 2026

Who do people search for more?

Obviously, about 23% more searches than Gleam Futures

Obviously 320 searchesGleam Futures 260 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Gleam Futures in 0 of 5Obviously in 0 of 5

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Top influencer marketing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Gleam Futures nor Obviously showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Influencer Marketing Factory1st
  2. Viral Nation2nd
  3. Influential3rd
  4. Socially Powerful4th
  5. HireInfluence4th
  6. Linqia6th
  7. Ubiquitous7th
  8. The Goat Agency8th
  9. +2 more
  10. Obviously–
  11. Gleam Futures–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Viral Nation4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Influencer Marketing Factory4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HireInfluence4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Socially Powerful2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Linqia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Influential2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Goat Agency1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ubiquitous1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Obviously0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gleam Futures0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about influencer marketing agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Gleam Futures or Obviously more popular in search?

This chart shows how often people search Google for Gleam Futures and Obviously by name. Each line represents a brand's share of searches for all 12 influencer marketing agencies we track, month by month, from English-language searches worldwide.

Gleam Futures and Obviously among influencer marketing agencies worldwide, by month

Share of searches by month for Obviously, Gleam Futures. The figures are in the table below the chart.

View monthly share of searches table
MonthViral NationThe Influencer AgencyThe Goat AgencySocially PowerfulThe Influencer Marketing FactoryLinqiaHireInfluenceInfluentialSocialyteObviouslyGleam FuturesUbiquitous
Oct 202517.1%12.5%46%7.7%4.8%4.1%1.2%2.2%0.99%0.99%0.81%1.5%
Nov 202517.3%12.6%46.5%6.6%4.1%3.3%1%2.3%1%1%1%3.3%
Dec 202520.5%20.5%37%6.3%4%4%1.5%2.2%1.2%0.8%0.98%0.98%
Jan 202618.8%36.9%27.7%4.9%3.6%2.4%0.9%1.6%0.73%0.9%0.73%0.9%
Feb 202631.2%18.6%20.5%9.9%4.9%3.8%1.5%3.3%1.5%1.8%1.5%1.5%
Mar 202631%22.6%16.6%7.9%4.9%4.9%1.8%3.8%1.5%1.8%1.8%1.5%
Apr 202632.6%19.4%17.4%8.4%5.2%5.2%1.9%4%1.9%1.5%1.5%1%
May 202633.2%22.2%14.5%8.4%5.2%5.2%2.4%3.5%1.6%1.6%1.3%0.85%
Jun 202634.5%17.6%15.1%8.7%6.7%5.5%3%3.7%1.6%1.6%1.3%0.59%
Jul 202629.8%18.6%15.9%9.3%7.1%5.7%3.9%3.9%2.1%1.7%1.4%0.49%
Aug 202630.8%19.3%13.3%9.5%8.7%6%2.7%4%2.2%1.8%1.2%0.41%
Sep 202632.1%16.3%13.9%9.8%7.7%6.2%4.2%4.2%2.3%1.5%1.2%0.43%

How has the Gleam Futures and Obviously comparison changed over the last 12 months?

3 findings

How did search popularity change for influencer marketing agencies worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Gleam Futures worldwide fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

  2. Estimated monthly branded searches for Obviously worldwide fell 17.9% over 12 measured months, from 390 to 320 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gleam Futures’ and Obviously’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gleam Futures

1 branded search term

  • gleamfutures

Obviously

1 branded search term

  • obviously agency

How the Brand Demand Index is measured

Other head-to-heads among influencer marketing agencies

Creator with pink hair and a pink jacket

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