Geotab vs One Step GPS:Which is more popular?
In September 2026, Geotab had more branded searches than One Step GPS among fleet management software worldwide. Geotab had about 137,000 branded searches, while One Step GPS had 6,600. Geotab made up 49.3% of all fleet management software searches we track, and One Step GPS accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about fleet management software, Geotab appeared in all five answers and One Step GPS in two. Geotab was mentioned before One Step GPS in four out of five answers.
Who do people search for more?
Geotab, about 21 searches for every 1 for One Step GPS
Who does AI mention more?
Geotab, mentioned in every answer we collected
Who does AI recommend more?
Geotab, named ahead of One Step GPS in 4 of 5 answers
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Top fleet management software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Geotab appeared in all five answers. One Step GPS was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Geotab was listed before One Step GPS in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Samsara1st
Geotab2nd
Fleetio3rd
Motive4th
One Step GPS5th
Verizon Connect6th
Azuga7th
Teletrac Navman–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Geotab5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Motive4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Samsara4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Verizon Connect3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fleetio3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Azuga2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
One Step GPS2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Teletrac Navman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fleet management software
5 answers
Asked ChatGPT
“Which fleet management software should I use?”
Asked ChatGPT
“What are the best fleet management software options?”
Asked ChatGPT
“What's the best fleet management software for vehicle tracking?”
Searched Google, AI Overview
“fleet management software”
Searched Google, AI Overview
“gps fleet software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Geotab or One Step GPS more popular in search?
This chart shows how often people search Google for Geotab and One Step GPS by name. Each line represents a brand's share of searches for all eight fleet management software we track, month by month, from English-language searches worldwide.
Share of searches by month for Geotab, One Step GPS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Geotab | Verizon Connect | Fleetio | Azuga | Motive | One Step GPS | Samsara | Teletrac Navman |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.3% | 19.4% | 10.6% | 11.1% | 9.6% | 2.1% | 1.2% | 1.7% |
| Nov 2025 | 45% | 16.8% | 10.9% | 11.3% | 10.5% | 2.2% | 1.6% | 1.8% |
| Dec 2025 | 43.8% | 16.3% | 10.6% | 13.3% | 9.7% | 2.6% | 2% | 1.7% |
| Jan 2026 | 44.8% | 15.8% | 10.8% | 13.6% | 9.1% | 2.2% | 1.9% | 1.8% |
| Feb 2026 | 42.4% | 15.9% | 12.5% | 12.9% | 9.8% | 2% | 2.4% | 2% |
| Mar 2026 | 45.6% | 16.6% | 10.9% | 9.4% | 10.6% | 2.7% | 2.5% | 1.8% |
| Apr 2026 | 47.7% | 14.8% | 11.5% | 8.1% | 11% | 2.3% | 2.8% | 1.9% |
| May 2026 | 47.8% | 14.2% | 11.5% | 9.9% | 9.6% | 2.3% | 2.9% | 1.9% |
| Jun 2026 | 47.2% | 15% | 11.3% | 9.7% | 9.4% | 2.3% | 3.2% | 1.9% |
| Jul 2026 | 46.9% | 14.3% | 11.3% | 9.6% | 10.1% | 2.8% | 2.8% | 2.2% |
| Aug 2026 | 47.4% | 13% | 11.4% | 11.9% | 9.7% | 2.3% | 2.5% | 1.9% |
| Sep 2026 | 49.3% | 12.9% | 11.9% | 10.1% | 9.3% | 2.4% | 2.2% | 1.9% |
How has the Geotab and One Step GPS comparison changed over the last 12 months?
3 findings
- Geotab was ahead of One Step GPS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Geotab’s share of searches among fleet management software worldwide moved from 44.3% to 49.3%, and its estimated monthly branded searches moved from 138K to 137K.
- Across the 12 months ending September 2026, One Step GPS’s share of searches among fleet management software worldwide moved from 2.1% to 2.4%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for fleet management software worldwide in September 2026?
2 changes

In September 2026, Geotab gained share of searches among fleet management software worldwide, from 47.4% to 49.3%.

In September 2026, One Step GPS rose from 7th to 6th among fleet management software worldwide.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Geotab’s and One Step GPS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Geotab
8 branded search terms
- geotab
- geotab app
- geotab com
- geotab fleet management
- geotab fleet tracking
- geotab gps tracking
- geotab software
- geotab telematics
One Step GPS
1 branded search term
- one step gps
Other head-to-heads among fleet management software

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