Brandwave

Genova vs John West:Which is more popular?

In September 2026, John West had more branded searches than Genova among canned tuna brands worldwide. John West had about 40,500 branded searches, while Genova had 3,600. John West made up 10.1% of all canned tuna brand searches we track, and Genova accounted for 0.9%. When we asked ChatGPT and Google AI Overviews about canned tuna brands, Genova appeared in two of the five answers and John West in none.

Among canned tuna brands worldwide in September 2026

Who do people search for more?

John West, about 11 searches for every 1 for Genova

John West 40.5K searchesGenova 3.6K searches

Who does AI mention more?

Genova, mentioned in 2 of 5 answers, John West in 0

Genova in 2 of 5John West in 0 of 5

Who does AI recommend more?

Genova, the only one of the two named

Genova first in 2John West never named

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Top canned tuna brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Genova was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. John West did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wild Planet1st
  2. Safe Catch2nd
  3. Genova3rd
  4. Sirena–
  5. Rio Mare–
  6. John West–
  7. Greenseas–
  8. Sole Mare–
  9. Brunswick–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wild Planet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Safe Catch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Genova2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sirena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rio Mare0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • John West0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenseas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sole Mare0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brunswick0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about canned tuna brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Genova or John West more popular in search?

This chart shows how often people search Google for Genova and John West by name. Each line represents a brand's share of searches for all nine canned tuna brands we track, month by month, from English-language searches worldwide.

Genova and John West among canned tuna brands worldwide, by month

Share of searches by month for John West, Genova. The figures are in the table below the chart.

View monthly share of searches table
MonthSirenaRio MareJohn WestSafe CatchWild PlanetGreenseasSole MareGenovaBrunswick
Oct 202577.4%7.2%3.8%5.8%2.5%2.1%0.5%0.61%<0.01%
Nov 202575.2%8.6%3.7%4.8%4.5%2%0.47%0.72%<0.01%
Dec 202575.6%6.6%4.5%5.6%4.5%2%0.48%0.6%<0.01%
Jan 202670%8%3.4%9.2%4.2%2.3%0.56%2.3%<0.01%
Feb 202672.4%8.3%3.6%7.8%4.4%1.9%0.58%1.1%<0.01%
Mar 202673.7%8.4%3%8%3.6%2%0.48%0.88%0.01%
Apr 202670.7%8.7%3.5%9%4.3%2.3%0.68%0.85%0.01%
May 202663%16%6.9%8.1%3.1%1.4%0.92%0.62%<0.01%
Jun 202660.7%12.1%12.2%7.8%3%1.6%2%0.58%<0.01%
Jul 202666.4%9.2%4%10.4%4%1.8%3.3%0.97%0.02%
Aug 202671.1%7.2%3.5%9.1%3.5%1.9%2.9%0.85%<0.01%
Sep 202661.5%10.5%10.1%9.9%3.7%2%1.3%0.9%0.01%

How has the Genova and John West comparison changed over the last 12 months?

3 findings
  • John West was ahead of Genova in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Genova’s share of searches among canned tuna brands worldwide moved from 0.61% to 0.9%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
  • Across the 12 months ending September 2026, John West’s share of searches among canned tuna brands worldwide moved from 3.8% to 10.1%, and its estimated monthly branded searches moved from 18.1K to 40.5K.

How did search popularity change for canned tuna brands worldwide in September 2026?

2 changes
  1. In September 2026, John West overtook Safe Catch to rank 3rd among canned tuna brands worldwide, with 10.1% of the searches.

  2. Estimated monthly branded searches for Genova worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Genova’s and John West’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Genova

1 branded search term

  • genova tuna

John West

1 branded search term

  • john west

How the Brand Demand Index is measured

Other head-to-heads among canned tuna brands

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