Future vs Kahunas:Which is more popular?
In September 2026, Kahunas had more branded searches than Future among personal training platforms worldwide. Kahunas had about 49,500 branded searches, while Future had 870. Kahunas made up 29.4% of all personal training platform searches we track, and Future accounted for 0.52%. When we asked ChatGPT and Google AI Overviews about personal training platforms, Future appeared in three of the five answers and Kahunas in none.
Who do people search for more?
Kahunas, about 57 searches for every 1 for Future
Who does AI mention more?
Future, mentioned in 3 of 5 answers, Kahunas in 0
Who does AI recommend more?
Future, the only one of the two named
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Top personal training platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Future was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Kahunas did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Trainerize1st
Everfit2nd
TrueCoach2nd- Future4th
My PT Hub5th
PT Distinction6th- Kahunas–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Everfit4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Trainerize4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- TrueCoach4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Future3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- My PT Hub2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- PT Distinction1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kahunas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about personal training platforms
5 answers
Asked ChatGPT
“Which personal training platform should I use?”
Asked ChatGPT
“What are the best personal training platforms?”
Asked ChatGPT
“What's the best personal training platform for a small coaching business?”
Searched Google, AI Overview
“personal training platform”
Searched Google, AI Overview
“best training platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Future or Kahunas more popular in search?
This chart shows how often people search Google for Future and Kahunas by name. Each line represents a brand's share of searches for all seven personal training platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Kahunas, Future. The figures are in the table below the chart.
View monthly share of searches table
| Month | Everfit | Kahunas | Trainerize | TrueCoach | My PT Hub | PT Distinction | Future |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.4% | 27.4% | 22.4% | 15% | 4.5% | 2.4% | 0.89% |
| Nov 2025 | 24.4% | 29.9% | 24.4% | 13.4% | 4.9% | 2.2% | 0.79% |
| Dec 2025 | 26.3% | 32.2% | 21.5% | 11.8% | 5.3% | 1.9% | 1% |
| Jan 2026 | 29% | 29% | 23.7% | 10.7% | 4.7% | 2.1% | 0.69% |
| Feb 2026 | 28.4% | 28.4% | 23.2% | 12.7% | 4.6% | 2.1% | 0.61% |
| Mar 2026 | 26.9% | 26.9% | 26.9% | 12.1% | 4.4% | 2% | 0.71% |
| Apr 2026 | 29.1% | 29.1% | 23.8% | 10.6% | 4.8% | 2.1% | 0.63% |
| May 2026 | 28.4% | 28.4% | 23.3% | 12.8% | 4.7% | 1.7% | 0.75% |
| Jun 2026 | 29.5% | 29.5% | 24.1% | 10.8% | 3.9% | 1.7% | 0.58% |
| Jul 2026 | 29.4% | 29.4% | 24.1% | 10.8% | 3.9% | 1.7% | 0.64% |
| Aug 2026 | 33.8% | 27.7% | 22.6% | 10.1% | 3.7% | 1.6% | 0.45% |
| Sep 2026 | 36% | 29.4% | 19.7% | 8.8% | 3.9% | 1.7% | 0.52% |
How has the Future and Kahunas comparison changed over the last 12 months?
3 findings
- Kahunas was ahead of Future in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Future’s share of searches among personal training platforms worldwide moved from 0.89% to 0.52%, and its estimated monthly branded searches moved from 1.6K to 870.
- Across the 12 months ending September 2026, Kahunas’ share of searches among personal training platforms worldwide moved from 27.4% to 29.4%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for personal training platforms worldwide in September 2026?
2 changes
In September 2026, Kahunas gained share of searches among personal training platforms worldwide, from 27.7% to 29.4%.
Estimated monthly branded searches for Future worldwide fell 45.6% over 12 measured months, from 1.6K to 870 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Future’s and Kahunas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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