Brandwave

How popular isFuture?

In September 2026, people searched for Future by name about 870 times worldwide, a 45.6% decrease from the previous year. These searches made up 0.52% of all global personal training platform searches, placing Future seventh out of seven platforms. When we asked both ChatGPT and Google AI Overviews about personal training platforms, Future appeared in three of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Future is the seventh most searched of 7 competitors and the fourth most recommended in AI answers.

  1. EverfitShare of searches 36%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. KahunasShare of searches 29.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. TrainerizeShare of searches 19.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. TrueCoachShare of searches 8.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. FutureShare of searches 0.52%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top personal training platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Future was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Future is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Trainerize1st
  2. Everfit2nd
  3. TrueCoach2nd
  4. Future4th
  5. My PT Hub5th
  6. PT Distinction6th
  7. Kahunas–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Everfit4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trainerize4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TrueCoach4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Future3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • My PT Hub2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PT Distinction1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kahunas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about personal training platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which personal training platforms compete with Future?

Future against personal training platforms worldwide, by month

Share of searches by month for Everfit, Kahunas, Trainerize, TrueCoach, My PT Hub, Future. The figures are in the table below the chart.

View monthly share of searches table
MonthEverfitKahunasTrainerizeTrueCoachMy PT HubPT DistinctionFuture
Oct 202527.4%27.4%22.4%15%4.5%2.4%0.89%
Nov 202524.4%29.9%24.4%13.4%4.9%2.2%0.79%
Dec 202526.3%32.2%21.5%11.8%5.3%1.9%1%
Jan 202629%29%23.7%10.7%4.7%2.1%0.69%
Feb 202628.4%28.4%23.2%12.7%4.6%2.1%0.61%
Mar 202626.9%26.9%26.9%12.1%4.4%2%0.71%
Apr 202629.1%29.1%23.8%10.6%4.8%2.1%0.63%
May 202628.4%28.4%23.3%12.8%4.7%1.7%0.75%
Jun 202629.5%29.5%24.1%10.8%3.9%1.7%0.58%
Jul 202629.4%29.4%24.1%10.8%3.9%1.7%0.64%
Aug 202633.8%27.7%22.6%10.1%3.7%1.6%0.45%
Sep 202636%29.4%19.7%8.8%3.9%1.7%0.52%
  1. 1.Everfit

    36%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +2.1 points.

  2. 2.Kahunas

    29.4%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +1.7 points.

  3. 3.Trainerize

    19.7%

    Held 3rd. 33.1K estimated branded searches, -18.3% vs prior month. Share -3 points.

  4. 4.TrueCoach

    8.8%

    Held 4th. 14.8K estimated branded searches, -18.2% vs prior month. Share -1.3 points.

  5. 5.My PT Hub

    3.9%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Future

    0.52%

    Held 7th. 870 estimated branded searches, +8.8% vs prior month. Share +0.1 points.

Compare popularity between Future and its closest rivals

Every comparison with Future

6 comparisons

How has branded search demand for Future changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Future worldwide fell from 1.6K to 870.
  • Across the 12 months ending September 2026, Future’s share of searches among personal training platforms worldwide held steady, from 0.89% to 0.52%.

How did search popularity change for personal training platforms worldwide in September 2026?

6 changes
  1. In September 2026, Everfit gained share of searches among personal training platforms worldwide, from 33.8% to 36%.

  2. In September 2026, Kahunas gained share of searches among personal training platforms worldwide, from 27.7% to 29.4%.

  3. In September 2026, Trainerize lost share of searches among personal training platforms worldwide, from 22.6% to 19.7%.

  4. In September 2026, TrueCoach lost share of searches among personal training platforms worldwide, from 10.1% to 8.8%.

  5. Estimated monthly branded searches for Future worldwide fell 45.6% over 12 measured months, from 1.6K to 870 in September 2026.

  6. Estimated monthly branded searches for PT Distinction worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.

How are Future’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Future’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • future fitness app
  • future personal training

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How the Brand Demand Index is measured

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Is Future your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.