Personal training platforms:Which brands are most popular in search?
In August 2026, Everfit was the most searched among personal training platforms worldwide, with an estimated 60.5K branded searches and 35.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Everfit35.3%
Kahunas28.9%
Trainerize23.6%
TrueCoach10.6%
PT Distinction1.7%
Follow personal training platforms and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the platforms personal trainers coach clients through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Everfit, Kahunas, Trainerize, TrueCoach. The figures are in the table below the chart.
View monthly share of search table
| Month | Everfit | Kahunas | Trainerize | TrueCoach | PT Distinction |
|---|---|---|---|---|---|
| Oct 2025 | 28.9% | 28.9% | 23.7% | 15.8% | 2.6% |
| Nov 2025 | 25.9% | 31.7% | 25.9% | 14.2% | 2.3% |
| Dec 2025 | 28.1% | 34.4% | 23% | 12.6% | 2% |
| Jan 2026 | 30.7% | 30.7% | 25.1% | 11.3% | 2.2% |
| Feb 2026 | 29.9% | 29.9% | 24.5% | 13.4% | 2.2% |
| Mar 2026 | 28.4% | 28.4% | 28.4% | 12.7% | 2.1% |
| Apr 2026 | 30.7% | 30.7% | 25.1% | 11.2% | 2.2% |
| May 2026 | 30.1% | 30.1% | 24.6% | 13.5% | 1.8% |
| Jun 2026 | 30.8% | 30.8% | 25.2% | 11.3% | 1.8% |
| Jul 2026 | 30.8% | 30.8% | 25.2% | 11.3% | 1.8% |
| Aug 2026 | 35.3% | 28.9% | 23.6% | 10.6% | 1.7% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.3% | 60.5K | +22.2% | +4.4 points | |
| 2, held 2nd | 28.9% | 49.5K | 0% | -2 points | |
| 3, held 3rd | 23.6% | 40.5K | 0% | -1.6 points | |
| 4, held 4th | 10.6% | 18.1K | 0% | -0.7 points | |
| 5, held 5th | 1.7% | 2.9K | 0% | -0.1 points |
1.
Everfit35.3%
Held 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share +4.4 points.
2.
Kahunas28.9%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -2 points.
23.6%
Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share -1.6 points.
10.6%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -0.7 points.
1.7%
Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between leading brands
- Everfit vs Kahunas: compare search popularity
- Everfit vs Trainerize: compare search popularity
- Everfit vs TrueCoach: compare search popularity
- Kahunas vs Trainerize: compare search popularity
- Kahunas vs TrueCoach: compare search popularity
- Trainerize vs TrueCoach: compare search popularity
- Compare any of these brands
Which brand is most popular in search among personal training platforms worldwide?
5 brands
In August 2026, Everfit was the most searched among personal training platforms worldwide, with an estimated 60.5K branded searches and 35.3% estimated Share of Search within this set. Kahunas is in 2nd place, 6.4 percentage points behind at 28.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Everfit | 28.9% → 35.3% | 35.3%Aug 2026 | 25.9%Nov 2025 | 1st |
| Kahunas | 28.9% | 34.4%Dec 2025 | 28.4%Mar 2026 | 2nd |
| Trainerize | 23.7% → 23.6% | 28.4%Mar 2026 | 23%Dec 2025 | 3rd |
| TrueCoach | 15.8% → 10.6% | 15.8%Oct 2025 | 10.6%Aug 2026 | 4th |
| PT Distinction | 2.6% → 1.7% | 2.6%Oct 2025 | 1.7%Aug 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Everfit’s estimated Share of Search among personal training platforms worldwide increased from 28.9% to 35.3%.
- Across the 11 months ending August 2026, TrueCoach’s estimated Share of Search among personal training platforms worldwide decreased from 15.8% to 10.6%.
- Across the 11 months ending August 2026, PT Distinction’s estimated Share of Search among personal training platforms worldwide decreased from 2.6% to 1.7%.
- Across the 11 months ending August 2026, Everfit’s estimated Share of Search among personal training platforms worldwide peaked at 35.3% in August 2026 and was lowest at 25.9% in November 2025.
- Across the 11 months ending August 2026, Kahunas’ estimated Share of Search among personal training platforms worldwide peaked at 34.4% in December 2025 and was lowest at 28.4% in March 2026.
- Across the 11 months ending August 2026, Trainerize’s estimated Share of Search among personal training platforms worldwide peaked at 28.4% in March 2026 and was lowest at 23% in December 2025.
- Across the 11 months ending August 2026, Kahunas and Trainerize held steady: their estimated Share of Search among personal training platforms worldwide each moved less than 0.5 percentage points.
How did search popularity change for personal training platforms worldwide in August 2026?
5 changes
In August 2026, Everfit gained estimated Share of Search among personal training platforms worldwide, from 30.8% to 35.3%.
In August 2026, Kahunas lost estimated Share of Search among personal training platforms worldwide, from 30.8% to 28.9%.
In August 2026, Trainerize lost estimated Share of Search among personal training platforms worldwide, from 25.2% to 23.6%.
In August 2026, TrueCoach lost estimated Share of Search among personal training platforms worldwide, from 11.3% to 10.6%.
Estimated monthly branded searches for PT Distinction worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.