Brandwave

Kahunas vs TrueCoach:Which is more popular?

In September 2026, Kahunas had more branded searches than TrueCoach among personal training platforms worldwide. Kahunas had about 49,500 branded searches, while TrueCoach had 14,800. Kahunas made up 29.4% of all personal training platform searches we track, and TrueCoach accounted for 8.8%. When we asked ChatGPT and Google AI Overviews about personal training platforms, TrueCoach appeared in four of the five answers and Kahunas in none.

Among personal training platforms worldwide in September 2026

Who do people search for more?

Kahunas, about 3 searches for every 1 for TrueCoach

Kahunas 49.5K searchesTrueCoach 14.8K searches

Who does AI mention more?

TrueCoach, mentioned in 4 of 5 answers, Kahunas in 0

TrueCoach in 4 of 5Kahunas in 0 of 5

Who does AI recommend more?

TrueCoach, the only one of the two named

TrueCoach first in 4Kahunas never named

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Top personal training platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TrueCoach was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kahunas did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Trainerize1st
  2. Everfit2nd
  3. TrueCoach2nd
  4. Future4th
  5. My PT Hub5th
  6. PT Distinction6th
  7. Kahunas–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Everfit4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trainerize4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TrueCoach4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Future3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • My PT Hub2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PT Distinction1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kahunas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about personal training platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Kahunas or TrueCoach more popular in search?

This chart shows how often people search Google for Kahunas and TrueCoach by name. Each line represents a brand's share of searches for all seven personal training platforms we track, month by month, from English-language searches worldwide.

Kahunas and TrueCoach among personal training platforms worldwide, by month

Share of searches by month for Kahunas, TrueCoach. The figures are in the table below the chart.

View monthly share of searches table
MonthEverfitKahunasTrainerizeTrueCoachMy PT HubPT DistinctionFuture
Oct 202527.4%27.4%22.4%15%4.5%2.4%0.89%
Nov 202524.4%29.9%24.4%13.4%4.9%2.2%0.79%
Dec 202526.3%32.2%21.5%11.8%5.3%1.9%1%
Jan 202629%29%23.7%10.7%4.7%2.1%0.69%
Feb 202628.4%28.4%23.2%12.7%4.6%2.1%0.61%
Mar 202626.9%26.9%26.9%12.1%4.4%2%0.71%
Apr 202629.1%29.1%23.8%10.6%4.8%2.1%0.63%
May 202628.4%28.4%23.3%12.8%4.7%1.7%0.75%
Jun 202629.5%29.5%24.1%10.8%3.9%1.7%0.58%
Jul 202629.4%29.4%24.1%10.8%3.9%1.7%0.64%
Aug 202633.8%27.7%22.6%10.1%3.7%1.6%0.45%
Sep 202636%29.4%19.7%8.8%3.9%1.7%0.52%

How has the Kahunas and TrueCoach comparison changed over the last 12 months?

3 findings

How did search popularity change for personal training platforms worldwide in September 2026?

2 changes
  1. In September 2026, Kahunas gained share of searches among personal training platforms worldwide, from 27.7% to 29.4%.

  2. In September 2026, TrueCoach lost share of searches among personal training platforms worldwide, from 10.1% to 8.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kahunas’ and TrueCoach’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kahunas

1 branded search term

  • kahunas

TrueCoach

1 branded search term

  • truecoach

How the Brand Demand Index is measured

Other head-to-heads among personal training platforms

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